Copyright Compliance What Every Media Relations Professional Should Know.
When: Tuesday, December 11, 2012
Time: 1pm EST
As a communications or PR practitioner, you are under increasing pressure to prove the value of what you do. Now, with technology and the availability of digital content, the line between sharing and plagiarizing becomes increasingly blurred.
Anyone can pull material from the Internet, share it, and declare it their own. It is easy for organizations and professionals to unwittingly fall into the plagiarism trap. The consequences of copyright infringement also are serious and content providers are enforcing laws to protect and manage the rights of their content.
Join BurrellesLuce and Wilma K. Mathews, head of the IABC ethics committee and a respected faculty member at the Walter Cronkite School of Journalism & Mass Communication, for this 60-minute educational webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.”
In this webinar, Wilma will review plagiarism and copyright violations, using real-life examples to explain why it is important to educate yourself, your staff and employees about both.
During the session you will learn:
- The difference between plagiarism and copyright infringement.
- How the Internet is making everyone a plagiarist.
- How writers may be putting their companies in jeopardy.
- How to check for plagiarism or copyright infringement.
Moderator:
Johna Burke, senior vice president, BurrellesLuce
Space is limited. Sign up now for this free webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com .
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Wilma K. Mathews is a fellow and accredited member of the International Association of Business Communicators (IABC). Mathews currently serves as chair of the IABC Ethics Committee. She previously served as chair of the IABC Research Foundation and the Accreditation Council, and twice was a member of the IABC executive board. She is a Gold Quill winner for media relations and writing. She is co-author of On Deadline: Managing Media Relations.
