Posts Tagged ‘consumer magazines’


Pinterest: The newest ‘pin thing’ in social media?

Friday, January 20th, 2012
Flickr Image: Nate Hofer

Flickr Image: Nate Hofer

Just in case you have been out of commission and haven’t heard of Pinterest, according to its About Page, “Pinterest lets you organize and share all the beautiful things you find on the web […] Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.” 

The site was (soft) launched less than two years ago and is still by-invitation-only, but has exploded in popularity in the past few months. According to ZDNet, Pinterest received nearly 11 million total visits in the week ending December 1, 2011. That’s 4,000 percent growth on visits during a single week in just six months, points out CNET, bumping it into the top 10 social sites among the more than 6,000 properties that Hitwise tracks.

In fact, for the first time Pinterest made the new BurrellesLuce 2012 Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites and Social Networks. The site comes in at number 9 on the top social networks (with 0.41 percent market share) according to Hitwise rankings for the week ending December 17, 2011 – beating out newcomer Google+ which rounds out the number 10 spot with 0.36 percent market share.

We all see cool stuff online that we’d like to share or save (aka “pin”) – I have some Facebook friends that I wish would use Pinterest instead of filling my stream with kitten images and quotation graphics, but that’s for another post. Snark aside, it is no surprise that people are finding use for this online pinboard. Friends and colleagues that are engaged are pinning wedding themed items, foodie friends are pinning recipes, fashion junkies are pinning wish-list items, etc.

So, I get the individual use, but what, if anything, can this do for companies or organizations? (more…)

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BurrellesLuce Releases New 2012 Top Media List: Top U.S. Websites Also Dominate Global Standings

Friday, January 6th, 2012

BurrellesLuce 2012 Top Media OutetsLIVINGSTON, NJ (January 6, 2012)—Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”
 
The BurrellesLuce website rankings are based on data reported by Alexa for the month ending Dec. 22, 2011, in the case of the U.S.; and for the three-month period ending Dec. 22, in connection with global standings, as indicated by Alexa Global Reach scores. On Dec. 22, the Global Reach figures for the four leading sites were as follows: Google, 49.79; Facebook, 43.48; YouTube, 33.87, and Yahoo!, 22.54. Other websites finishing in the U.S. top 10 that also attained double-digit Global Reach scores were Wikipedia, 13.79  (ranked #7 in U.S. and #6 globally), Blog Spot, 12.39 (ranked #9 in U.S. and #7 globally), and Windows Live, 11.05 (ranked #10 in U.S. and #8 globally).

Read more here.

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Insights into the Newest BurrellesLuce Top Media List

Tuesday, May 19th, 2009

Gail Nelson
BurrellesLuce Top Media Outlets May 2009BurrellesLuce recently prepared a new version of its respected top media list just in time for the Media Relations Summit. The two-page reference, “Top Media Outlets 2009,” includes newspapers, blogs, social networks, and consumer magazines. It’s a trusted desktop reference for many PR professionals.

A couple of years back, BurrellesLuce compiled this list annually. Now, BurrellesLuce issues an update whenever significant, new information becomes available. The catalyst for this release: the six-month update of newspaper circulation from the Audit Bureau of Circulation (ABC). After ABC publicly released the Top 25 newspaper list a couple of weeks ago, BurrellesLuce dove deeper into the data to determine the Top 100 dailies. Some highlights:

  1. The circulation listing reflects the changing industry. For example, the Seattle Post-Intelligencer and Rocky Mountain News both ceased print operations. The Seattle Post-Intelligencer morphed into an online-only publication. Former Rocky Mountain News staffers plan to launch the Rocky Mountain Independent, a daily online news magazine, this summer.
  2. While print circulation continues to trend down, a look beyond the top one-third of the list shows a surprising amount of stability. Twenty-three of the papers (ranked 34 -100) actually reported increases in Monday-Friday daily circulation during the latest period.
  3. New to the Top 100 list are The Baton Rouge Advocate and The Sarasota Herald-Tribune.

The list of top blogs, featuring Technorati Authority figures from February 15, 2009, remained pretty much the same since BurrellesLuce last distributed the list. What’s significant is that audience figures for almost all of the blogs (Mashable is a notable exception) posted declines.

An article by Matthew Hurst, “Is Authority Migrating?” from the March 10, 2009 edition of Data Mining: Text Mining, Visualization and Social Media, spurred a debate on the underlying reasons. Brian Solis at TechCrunch postulates the number of inbound links to blogs from other blogs is dipping as micro-blogs and other attention sources gain ground. Rather than link to something from your blog, you might link to it from Twitter. Dorian Carroll from Technorati rebuts that theory, claiming the decline is due to Technorati’s success in stripping spam blogs (splogs) from its index.

Whatever the reason, it’s clear that while blogs are increasing in quantity, their Technorati authority has taken a hit. For instance, just last November, Technorati counted 32,493 links towards Engadget’s “authority.” Now, it counts just half that amount (16,326). Even TechCrunch’s link authority, as measured by Technorati, is down by several thousand links; yet its relative position in the overall ranking (No. 3) hasn’t moved.

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