JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at Counselors Academy. And I’m joined by Joseph.
Joseph, will you please introduce yourself?
JOSEPH THORNLEY: Hi, I’m Joseph Thornley. I’m the CEO of Thornley Fallis Communications in Toronto and Ottawa, Canada.
BURKE: Joseph, you know, here at PRSA Counselors Academy, I know that this takes a weekend out of your life and a lot of time, and so it’s obviously very important. Can you talk about how you work your own professional development into your day-to-day, and how you encourage your staff to do that as well?
THORNLEY: Sure, absolutely. I think–I’m 59, and I was saying to my wife last night, because she’s here at the conference with me, that I’m still learning every day. And that’s what makes me know that I’m still alive. And I learn a lot by reading things online. I’m a big believer in RSS. I can find the people that I really care about and I can read what they have to say and I can learn, I can write about myself. But I come to conferences—I probably come to more conferences now than I did 20 years ago because I’m very often meeting the people I’ve been reading and I’m getting engaged in discussions with them, and it’s a true learning experience. What I look for in a conference is a session where I can have one actionable takeaway once an hour. And if I get that, it’s a tremendous success for me.
BURKE: Fantastic. Now, where can people connect with you online and in social media?
BURKE: Thank you so much.
THORNLEY: OK. Thank you, Johna.