“I don’t know what Facebook is going to look like a week from now because, you know, we move pretty fast,“ said Andrew Noyes, public policy communications, Facebook, at the National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) event on the Changing Landscape of Social Media. The tools we use now are ever changing and new tools and platforms are always emerging.
Panelist Ricky Choi, social media strategist for LivingSocial, reminded the audience, “Social media should be visual, personal and conversational.” He noted that social media will be a better marketing tool than email in three to five years and that social media engagement is the sum of interaction and content. Communicators should try to include context without being salesy.
The evolution of the media is happening, but questions remain regarding the best way to translate personal use to the big picture, Noyes reiterated. Choi suggested more education as one possible solution. Facebook is trying to educate younger users on how to be good digital citizens and understand that reputation is important. The social media giant is working with outside thought leaders to encourage people to use their privacy settings effectively. (more…)