by Cathy Del Colle*
I find myself referring to the K.I.S.S. principle – every day, both at work and home. According to Wikipedia, “K.I.S.S. is a modern acronym for the empirical principle ‘Keep it Short and Simple,’ as well as the edgier ‘Keep it Simple, Stupid.’ K.I.S.S. states that design simplicity should be a key goal and that unnecessary complexity should be avoided.” This is so true! How often do you find yourself thinking too much about a solution when there’s a simple approach that works equally well?
In a blog post, David Bohl writes, “The K.I.S.S. principle is worth pondering. There is a brilliance and a perfection to be found in simplicity.” I completely agree!
As Senior Vice President of Client Services at BurrellesLuce, I recommend this approach to my team and our clients every day. When I reference the K.I.S.S. principle, it usually brings frustration to a halt and allows that person to proceed with ease. I must say, this proves an advantage for me as well.
My family also benefits from the K.I.S.S. principal. We lead busy lives, but try our utmost to keep our daily routines short and simple.
Long before this phrase became common, it was Albert Einstein who said it best, “Everything should be made as simple as possible, but no simpler.” I can truly say that being a follower of the K.I.S.S. principle makes my activities at work and life much more enjoyable and productive.
Do you share simplicity as your mantra? If so, how has your work and/life improved?
*Bio: During my 22 years with BurrellesLuce I’ve heard and seen a lot in the way of media monitoring and measurement. I originally started as a sales associate specializing in fashion and higher education. Now, I am the SVP of client services. Over the years I’ve developed a close relationship with many PR and marketing professionals. When I worked in the nation’s capital, I sat on the board of Washington Women in Public Relations, where I also served as membership coordinator and, in 1995, as president. Today, I remain an honorary member of that organization. I continue to enjoy meeting with clients and assisting them in any way. LinkedIn: cdelcolle; Twitter: @BurrellesLuce; Facebook: BurrellesLuce