While in San Diego for the PRSA 2009 International Conference, of which BurrellesLuce is a sponsor, I went over to the PRSSA National Conference and sat-in on the Student-run Firm Workshop. Nick Lucido, PRSSA national vice president of professional development and University of Michigan student, moderated the session.
Mark Mahoney, senior communications specialist for Kohler, kicked off the session by introducing a national collegiate marketing competition for Save Water America. The competition requires the chapter/student-run firm to respond to a request for proposal (RFP) and develop an executive proposal outlining a marketing and public relations plan and budget. They will receive money and supplies to execute their marketing plan and will be judged on several criteria including creativity, media value, attendees, and local product sales.
The top team wins $10,000 worth of water-conserving products for their school, an all-expense paid trip to Kohler headquarters with roundtable executive meeting, and water conservation products for each team member. First and second runners-up will also receive water conservation products for their school and team members. (more…)