Posts Tagged ‘camera’

Has Apple Hit a Sour Note?

Wednesday, October 5th, 2011

Kelly Mulholland*

It’s that time of year again. Yesterday, Apple launched another sleek new product: iPhone4S. Noticeably different during the launch was not the appearance of the phone—which retains the same look as its older model—but the appearance of their new chief executive Tim Cook. In the promotional video below, it advertises that, “Your I-Phone can do more than any other phone.”  How so? For starters, Siri is your personal assistant built into your phone. This voice activated system can dictate measurements, recipes, reminders, timers and much more in natural language – proving to be the next wave of semantic innovation.

Besides voice recognition, the new smart phone is made smarter by these other features. 

  • An 8 megapixel camera with backside-illuminated CMOS sensor that carries more light and is 33 percent faster.
  • Video camera is now 1080p, and includes video image stabilization.
  • Downloading data through wireless system is twice as fast
  • The new phone has a longer battery life than its older counterparts. 
  • Sprint is now another service provider that will carry the new phone that is priced between $199 to $399.

While others may show loyalty to the Apple brand and pre-order the new model, on October 7th, others have voiced opinions of being duped by an “imposter,” according to “Apple’s Absent iPhone 5 Whose Fault is it Really?” Matt Peckham, Time/Techland, while the Tech communities were busy informing each other through social media outlets about the upcoming I-Phone5 launch, Apple stayed mum. Instead Apple pulled the wool over the public’s eyes, and we learned about the 4S—we never knew we wanted. Consequently, Apple Stocks dropped 5 percent after the launch, confirms, Mashable’s “Apple Stock Drops 5% Following iPhone Event.” Whether or not this was due to the market or directly linked to the disappointment about the new smartphone launch is moot.

What do you think? Are you impressed that the new smartphone can be your personal assistant or is Siri the most amazing thing that no one will use? Most importantly, do you think Apple needs to do some PR damage control for inadvertently misinforming the public and not simply being there to acknowledge they were never going to release an I-Phone5 yesterday?


Before joining the Burrellesluce team in 2011, Kelly interned at CondeNast’s Glamour magazine as an editorial intern to the senior style writer and was an editor of her college newspaper. She received a B.A. in Behavioral Science and Business, Society and Culture from Drew University with honors. After graduation, she worked as a sales associate at Nordstrom and took a month off to travel abroad throughout Europe. In Kelly’s free time, she enjoys traveling, fashion, reading, bringing awareness to Breast Cancer, running 5Ks, baking and social media. Twitter:@miss_mulholland Facebook: BurrellesLuce; LinkedIn: Kelly Mulholland

Highlights from PRSA Travel & Tourism 2010: Tom Hoehn, Kodak Eastman, & Johna Burke, BurrellesLuce

Wednesday, June 9th, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the Travel and Tourism PRSA Conference with Tom.

Tom, will you please introduce yourself?

TOM HOEHN:  Sure thing, Johna.  I’m Tom Hoehn.  I’m director of interactive and web marketing at Eastman Kodak Company.

BURKE:  And, Tom, you just did a session on merging traditional and social media.  And Kodak is a very traditional company, but you all are having a lot of fun with your social media programs.  Can you just share with the group what one of your favorite campaigns was?

HOEHN:  Sure, sure.  It was–it was a great presentation.  By the way, I love this, doing this thing at PRSA.  It was fun, fun, fun.  And we do more than have fun at Kodak with social media, too.  There’s a lot of results that are being driven from this, as well.

As far as a favorite campaign, I guess I’d look at the whole body of work and say that we’ve been at this for almost four years now, starting with blogs and things like this, and we still look at blogs as the heart of our social media efforts.  Tweets, Facebook wall posts, everything else lead back to blog, where we can tell a richer and deeper story.  So in terms of campaigns, I could say that we’ve used that kind of tactic to have rich and deep content on the blogs for printer campaigns, camera campaigns both in the B-to-B world and the B-to-C world as well, to get the most out of say trade shows, all kinds of things.

BURKE:  Great.  Thank you so much.  And where can people find you on the web and in social media, Tom?

HOEHN:***(as spoken).

BURKE:  Excellent.  Thanks so much.

HOEHN:  Thank you.