Transcript -

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and we’re here at the 2010 Bulldog Media Relations Summit.  I’m joined by Patrice.

Patrice, will you please introduce yourself?

PATRICE TANAKA:  I’m Patrice Tanaka, co-chair and chief creative officer of CRT/tanaka.

BURKE:  Patrice, at your agency you have some world-renowned talent.  What are some of the challenges that you’re facing in the PR and media relations industry as far as some of the area of expertise that you have?

TANAKA:  Well, because our agency is–has really kind of developed beyond just media relations, many of our assignments are integrated communications assignments that involve, yes, media relations.  And by media relations, I mean traditional and social media.  So that in and of itself is a much bigger territory for an agency to cover.  But beyond that, we also get involved in branding work, we get involved in advertising sometimes for clients, we get involved in event marketing and even trade support programs.  So every assignment that we take on is very different in terms of its scope, including the scope of the media relations that we do for clients.

BURKE:  It is a whole new landscape out there that we are all struggling with, for sure.  But where can people find you in social media?

TANAKA:  Well, you can find me on LinkedIn, Facebook and Twitter.  That’s about–and I’m on Foursquare now, though I’m not really that active.  I’m not a mayor of anything yet.

BURKE:  Lots of territory they can still stalk you, then.  Patrice, thank you so much for making time today.

TANAKA:  Thanks, Johna.