Posts Tagged ‘broadcasting’


Pretty soon you won’t be able to tell the difference between Fox and Hulu, HBO and Netflix, or CNN and YouTube.

Monday, January 23rd, 2012

sneetchesThe recent jockeying for position and struggle to find an identity within the crowded and competitive world of network, cable, streaming video, and online television reminds me of one of my favorite Dr. Seuss stories, The Sneetches. The Sneetches were a group of yellow creatures, some with green stars on their bellies (a sign of distinction) and some without, until a character named Sylvester McMonkey McBean offers those without stars a chance to add them by going through his Star-On machine. In order to stay special the Sneetches formerly with stars happily pay the money to have them removed in his Star-Off machine. Ultimately this escalates, with the Sneetches running from one machine to the next, and to quote the good Doctor,

“until neither the Plain nor the Star-Bellies knew whether this one was that one… or that one was this one or which one was what one… or what one was who.”

The last few month, the news out of the “television” world has been very Seuss-like to say the least:

At this year’s winter TV press tour Kevin Reilly, entertainment president, Fox Broadcasting Company, revealed that his network plans to use web content as a development tool for the airwaves. “Something that starts in digital could be the next big primetime hit… We have an expertise, and a history, and proficiency, and a primetime audience base,” he confirms in this Atlantic.com article about 5 Ways the Networks Want to Change How You Watch TV. Reilly goes on to use Web Therapy starring Lisa Kudrow (of Friends fame) as one example of a web-only series that has successfully made the switch and is now aired on Showtime.

In an effort to kick start their declining subscription base, Netflix is beginning to act more like a network rather than your average streaming video provider. By jumping into the original programming waters, Netflix plans to release three new series in 2012 – starting with Lilyhammer, a crime comedy set in Norway’s former Winter Olympics headquarters, starring The Soprano‘s Steven Van Zandt. Not to be outdone and fresh off a year where they realized 60 percent revenue growth in 2011, the web streaming service Hulu is launching its first ever original scripted series. Battleground, a mockumentary series described as “The Office meets The West Wing, premieres February 14, explains, this opinion brief on TheWeek.com.

And remember when YouTube was just a site where you could watch short clips of people doing funny and unusual things? Well, last week Reuters joined CNN and the BBC by unveiling its own channel to be shown on the popular video sharing site. The channels will show original content from Reuters on YouTube, which will allow them to leverage an army of over 3,000 reporters worldwide.

I doubt all the players involved with getting content to the masses will end up in blissful harmony like our friends the Sneetches, but it should be fun watching them run from one machine to the next having their green stars removed and re-added over again.

What are your thoughts? Please share them with me here on BurrellesLuce Fresh Ideas.

Pinterest: The newest ‘pin thing’ in social media?

Friday, January 20th, 2012
Flickr Image: Nate Hofer

Flickr Image: Nate Hofer

Just in case you have been out of commission and haven’t heard of Pinterest, according to its About Page, “Pinterest lets you organize and share all the beautiful things you find on the web […] Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.” 

The site was (soft) launched less than two years ago and is still by-invitation-only, but has exploded in popularity in the past few months. According to ZDNet, Pinterest received nearly 11 million total visits in the week ending December 1, 2011. That’s 4,000 percent growth on visits during a single week in just six months, points out CNET, bumping it into the top 10 social sites among the more than 6,000 properties that Hitwise tracks.

In fact, for the first time Pinterest made the new BurrellesLuce 2012 Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites and Social Networks. The site comes in at number 9 on the top social networks (with 0.41 percent market share) according to Hitwise rankings for the week ending December 17, 2011 – beating out newcomer Google+ which rounds out the number 10 spot with 0.36 percent market share.

We all see cool stuff online that we’d like to share or save (aka “pin”) – I have some Facebook friends that I wish would use Pinterest instead of filling my stream with kitten images and quotation graphics, but that’s for another post. Snark aside, it is no surprise that people are finding use for this online pinboard. Friends and colleagues that are engaged are pinning wedding themed items, foodie friends are pinning recipes, fashion junkies are pinning wish-list items, etc.

So, I get the individual use, but what, if anything, can this do for companies or organizations? (more…)

Lane Sutton, Kid Critic, Dishes on Social Media at PRSA. (Video Interview w/ Johna Burke, BurrellesLuce)

Friday, October 28th, 2011

Transcript -
JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce and I’m here at the PRSA Connecticut event on social media. I’m joined by Lane.

Lane, will you please introduce yourself?

LANE SUTTON: Sure. I’m a 14-year-old social media coach and entrepreneur for diverse types of businesses.

BURKE: Lane, you just did a presentation about social media. Can you tell us a couple of the key takeaways in working with the youth today via the channels of social media?

SUTTON: Definitely. So no broadcasting, OK? So we’re in the era where PR releases do not work on social networks. And now we need to engage and listen and have bigger ears out there. And then also customer service is a huge differentiator for PR in that what–that’s what sets companies apart from each other. And lastly, PR has been used so much. You know, it’s all about analysis and things. So some great tools to do that would be Hootsuite, Social Mention and journalist tweets.

BURKE: And to show that Lane is very well rounded, he has a pretty exciting announcement. What’s your new position at school when you’re not out public speaking, Lane?

SUTTON: I’m treasurer for student government for my freshman class at Framingham High School.

BURKE: Excellent. Congratulations, Lane.

SUTTON: Thank you.