It’s rewarding to see a return on your efforts, especially with an unrelenting task like blogging and content marketing. That return can be something as “small” as a tweet that goes viral to something as large ample media coverage of and robust consumer response to a PR campaign. And since we’re all trying to surf the content marketing wave, seeing blog posts get lots of pageviews and shares is a nice pick-me-up in what sometimes seems like the black hole of regular blogging.
Taking a look back at our successful blog posts gave us a clearer picture of what readers find interesting and useful. This year, we had a pretty good crop. So here’s a little bit of what worked for us on the Fresh Ideas blog this year, with this year’s top 10 posts.
Of course, inherent in the idea of success is that some things work better than others, and taking a few minutes to look at your analytics can not only help source content for a top 10 blog post, but also make clear patterns in what worked and what didn’t. Looking for some tips on starting strong in 2014? Check out this post with five tips for staying ahead of the content marketing curve next year.
That this year’s analytics determine next year’s strategy should go without saying. So take a look at how your content performed this year. Examine which topics were most popular and think of how to expand them into new territory next year. Were there a few authors that consistently had more readers? Break down their content to determine why they’re so successful – more timely topics? Better sharing strategies? Expertise in a popular niche? – and brainstorm how to apply their successful tactics to the works of other authors.
And of course, look at what didn’t work. You’ll never know exactly why one blog underperformed and another didn’t, but consider factors like timeliness, relevance, online shares, and when it was posted. Having all the data in front of you should make somewhat apparent whether certain topics ought to be completely avoided, or whether they need a new perspective. Data also show when your traffic spikes and valleys are so you can best assess how to ride those peaks and avoid those valleys.
What goals do you have for your blog in 2014? What have you found to be your most popular posts? Which analytics have proved most insightful?