Posts Tagged ‘Broadcast’


Top Insider Tips to Pitch National Broadcast Shows

Monday, September 29th, 2014
Top Insider Tips to Pitch to National Broadcast Shows BurrellesLuce Fresh Ideas Alfred Cox media outreach media pitching media monitoring

flickr user A DeVigal under CC BY

by Alfred Cox*

Have someone you want to be a guest on a nationally-broadcast television show? Then there are a lot of things to keep in mind when you’re pitching producers. Last week I attended PRSA-NY’s Meet the Media: National Broadcast event that brought together four producers of national broadcast programs to give their advice to public relations pros.

The panelists were:

Tommy Crudup, senior talent executive at Rachael Ray

Todd Polkes, coordinating producer at The Meredith Vieira Show

Shira Sky, host and executive producer at HuffPost Live

Cheryl Strick, director of talent relations at Talk Stoop

Here are some highlights from the event.

On how they’d like to be pitched

All panelists agreed that they want to be pitched by email. Crudup said no phone follow-ups – they won’t respond at all. Polkes wants email pitches that include links and/or clips of potential guests on shows of similar formats, and Sky requested that the most pertinent info go in the subject line as well as a bio and links to interviews.

The panelists also discussed some no-nos: don’t, said Crudup, send a three-page pitch, and don’t tell producers what they should talk about; that’s their decision. Sky doesn’t want to have to ask to describe what you’re trying to pitch, and if she has to Google, she’s not a happy camper. Strick doesn’t want to hear just about what a guest is doing now, she wants to hear what they’ve done in the past.

Perhaps most important is that you know the show and their audience. Know the kinds of guests the show has had in the past, and stay up-to-date with what they’re doing.

On exclusives

Crudup says since they’re a new show, they are looking to book exclusive guests, but their most important criteria is that a guest is fun. On the other hand, Sky says they don’t like exclusives and that they want people who resonate with their audience and have a lot of talent. For taped shows, exclusives aren’t always an optin, Strick acknowledges, but the guest must be someone big or represent something big.

On paid spokespersons

Of the panelists, only Strick’s show accepts paid integration, but she stressed it must be organic and related to Talk Stoop. Sky said they have no regulations about paid spokespersons, but they do have a “resource wall” where they will plug websites or links you bring, but they will not post products.

Crudup and Polkes both said no to paid spokespersons, though Polkes said they will mention a campaign but not a product, as that’s too much advertising.

On social media

All panelists agreed that social media is an integral part of the show’s success, and that it’s just as crucial for guests to be active social media participants as well. Sky says that community and fan engagement is huge for their show, so a guest with a large and/or devoted following is a huge bonus. Crudup wants guests with about two million social media followers and they expect the guest to tweet about the upcoming appearance.

Strick says they will personally tweet before the guest comes on, and Polkes says they can’t have a great show without social media and that tweets are essential to their ratings. So when you’re pitching, be sure to include how active a potential guest is on social media and highlight their influence and following in the initial pitch.

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Bio: Alfred Cox is a rare commodity of a performer who combines a relentless drive to succeed with the ability to provide “first-person” touch to his clients, creating loyalty and repeat business. He has a hard-nosed work ethic in a results- driven environment and he is often called the “Network King.” Alfred has been in the PR industry for the past 18+ years and joined the BurrellesLuce team in 2011. Connect with him on Twitter: @shantikcox Facebook: BurrellesLuce LinkedIn: Alfred Cox

 

This Week’s Shot of Fresh: Make the Camera Love You, Media Formerly Known as Print, and the Paid App Marketing Microcosm

Friday, March 28th, 2014
flickr user sWrightOsment under CC BY license

flickr user sWrightOsment under CC BY license

Shot of Fresh is our weekly roundup of Fresh Ideas content.

11 Tips for a Successful On-Camera Interview

See that red light? That means you just forgot everything you meant to say. Check out some of Johna Burke’s tips for not only remembering your words, but making them sound good, too.

Print Is Dead, Print Isn’t Dead: The “Chinatown” Scenario of a Shifting Media Model

The whole print is dead/not dead back-and-forth is reminiscent of the Chinatown sister/daughter debacle but with less Jack Nicholson. Maybe the reason we can’t agree on whether or not print is dead or alive is because we say “print” and mean “high-quality, edited journalism.”

Marketing Observations: Why People Pay Ten Dollars for an App

What can you gain from observing why a frugal person would buy a $10 app? A few marketing lessons, including how cost vs. price factors into a decision.

11 Tips for a Successful On-Camera Interview

Monday, March 24th, 2014

11 Tips for a Successful On-Camera Interview Ellis Friedman Johna Burke BurrellesLuce Fresh IdeasBeing interviewed on camera can be the most nerve-wracking of experiences, but lots of preparation – and the right kind of preparation – can be paramount to on-camera success. Whether you’re the one on camera or you’re helping someone prep for their turn on TV, here are some excellent, timeless interview preparation tips from Johna Burke. Remember that these are basic tips, and that a video camera is the best “tool” in your public relations toolbox.

Practice: Successful message development and delivery depends on preparation. Think through how you will respond to tough or hostile questions by developing and practicing clear, honest and appropriate answers.

Conclusions: Prepare and present your conclusion throughout the interview. Just as you wouldn’t bury the lead you can’t “hope” the interviewer will ask you the perfect question.

Avoid Jargon: Instead of using industry jargon speak in simple lay terms.

Key messages: Prepare, understand and practice key messages. Return to key messages as often as possible – Think Bill Clinton not Gary Condit.

Deal with difficult questions: Some questions can’t be given a straight answer, but avoiding the question looks bad too. Bridging and Blocking are very effective assets.

Bridging: Maintain control of the interview with the use of these common bridging phrases -
“Before we leave the subject, let me add that …”
“And the one thing that is important to remember is …”
“While…is important, it is also important to remember r…”
“It’s true that … but it is also true that …”

Blocking: Never say “no comment” – it’s an obvious don’t. Instead, simple blocking allows you to focus the conversation. Common blocking phrases include:
“I think what you’re really asking is…”
“That’s an interesting question, and to put it in perspective…”
“I don’t have precise details, but what I do know is…”

Never Repeat Negative Questions: Always frame your answer in the positive. Think about sound bites.

Stick to your message: Simple is better. Avoid the expert trap of over-answering. Work on test questions and learn when to stop talking.

Remove distractions: Technology is wonderful, but even the most seasoned interviewee can’t fight the Pavlovian response of the flashing red light or the subtle vibration that a message has arrived to their mobile device.

Relax: Be calm, confident and conversational.

Remember that video magnifies the strengths and weaknesses of your interview skills, so on-camera dry runs can help you feel more comfortable and add extra polish to your presence.

Do you have any tips or tricks for media training?

This Week’s Shot of Fresh: International Intellectual Property, SCOTUS to Rule on Broadcast Copyright, and Building Brand You

Friday, March 14th, 2014
flicr user wwarby under CC BY license

flicr user wwarby under CC BY license

Shot of Fresh is our weekly roundup of Fresh Ideas content.

U.S. Copyright Compliance Eyes Asia-Pacific

Enforcing copyrights and intellectual property protections isn’t just a domestic issue – it’s an international one. The Trans-Pacific Partnerships is a push to close the gaps on international property that could strengthen U.S. copyright protections in 12 countries.

Broadcast Copyright Case Headed to Supreme Court

Not just another hot news misappropriation case – this one deals with broadcast and it’s going all the way to the Supreme Court next month. Hold onto your copyrights, folks; SCOTUS’s decision could make for a bumpy ride.

Building Your Personal Brand

You aren’t just you anymore – you’re your own brand, so you’d better start promoting yourself like one. Tressa Robbins has excellent tips from St. Louis PRSA’s Career Development Day.

Broadcast Copyright Case Headed to Supreme Court

Tuesday, March 11th, 2014
flickr user dbking under CC BY license

flickr user dbking under CC BY license

There’s yet another news aggregator copyright case to keep your eye on – and this one will be in the Supreme Court. In 2012, ABC (American Broadcasting Companies, a consortium of television broadcasters) filed suit against Aereo, a service that transmits over-the-air TV signals using tiny antennas that allow users to watch online streaming broadcasts. Aereo subscribers pay a monthly fee, but Aereo has no paid licensing with broadcasters.

ABC v. Aereo seems like another of the many publisher-versus-aggregator news appropriation cases we’ve covered, only this time it’s broadcast television. The case has been going on for a while, the Supreme Court is scheduled to hear oral arguments on April 22.

The most recent press has been full of support for ABC; both the U.S. copyright office and the Department of Justice filed an amicus brief stating that Aereo is infringing on broadcast copyright. Add to that two of the nation’s foremost legal experts on copyright law, UCLA School of Law professor David Nimmer and UC Berkeley School of Law Professor Peter Menell also filed a brief in support of the broadcasters. And then add the amicus brief filed by the National Football League and Major League Baseball, who receive about a hundred million dollars from broadcasters for licensing from cable in addition to potentially billions of dollars in retransmission fees for sports rights.

One would think things were looking good for ABC, but keep in mind that in the initial case in March, 2012, the judge ruled in favor of Aereo, a ruling that was upheld in the Second Circuit Court of Appeals. Without delving into all the legal rules and technical precedents, this is an interesting case because while it looks like classic publisher-vs-aggregator, the fact that it’s broadcast (which has had to deal with the advent of Beta Max, VCRs, and DVRs) and not written-word news content makes this an entirely different ballgame.

What does that mean for the PR pro? It means that despite the abundance of copyright cases and rulings, copyright is still a convoluted issue, and it’s still of the utmost importance to understand not only fair use, but other copyright implications as well. It’s also yet another reminder that though licensing may seem expensive, it’s important and vital to our industry that relies so heavily on media content and the continued success of media outlets.

It will be interesting to see how the case plays out and how the Supreme Court rules, but either way, the ruling could spell out a new future for broadcasting and copyright.