Alfred Cox*
Last week, on October 27, 2011, I had the opportunity to connect with industry professionals at the PRSA-NY panel, Successfully Integrating Online Video Into Your PR Campaigns.
The event featured presentations from Joe D’Amico, PopTent; Jake Finkelstein, Method Savvy; Jonah Minton, Ustream; Mark Rotblat, TubeMogul; Eric Wright, DS Simon; Jim Sulley, newscast US; and Larry Thomas, Latergy.
It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.
Why Digital Video
Fifty-nine percent of Americans get their news every day from online and a mix of broadcast, radio and print sources. In fact, it is predicted that “by 2015, the demand for online video is expected to grow by 81 percent.”
Eric Wright, senior VP of marketing and business development, DS Simon Productions, Inc., offered additional insight on why digital video matters to the media.
- AOL Newsroom is now bigger than the New York Times.
- Journalist are using online video on their website.
- 79 percent will use more online video in their messages.
Interestingly enough, over 50 percent of journalists say that video is vital to their jobs and that HD is the most important format.
For these reasons, among others, it is imperative that public relations professionals use video to engage and build relationships with stakeholders, the media, and the community. However, PR folks have lots of homework before integrating online video in their campaigns. (more…)
Some see social media as helping to create communications crisis situations. But effectively using it to get your messages out ahead of the story is the key to surviving a media maelstrom or crisis; this was the focus of a 
WWPR, we try to post information and teasers on the event across many social media platforms, like Facebook fan pages, Facebook events, LinkedIn groups, LinkedIn events, and Twitter,” she shares. “If the speaker(s) have a Twitter handle, we like to promote it and our hashtag #WWPR. And, we encourage live tweeting from the event. We have found several free calendars on the Internet, which we use to promote our events.”
