Posts Tagged ‘app’


In PR and the Media: August 23, 2011

Tuesday, August 23rd, 2011

Time to Review Public Subsidies For Media, Says Study Authors (GreenSlade Blog)
A new report from Reuters Institute for the Study of Journalism (RISJ) and Dr. Rasmus Kleis Nielsen (and Geert Linnebank) concludes, “It is time to review and renew media policy arrangements and bring them in line with the principles purportedly behind them and with the times that we live in.”

Miramax Launching Multi-Title Facebook Movie App In U.S., UK & Turkey (PaidContent.org)
Miramax eXperience launches on Facebook, giving users the ability to rent some 20 U.S. titles. Movies cost 30 Facebook credits ($3) and can be viewed over the course of 48 hours.

Specific Media Settles Flash Cookie Suit, Promises Never To Use Them (MediaPost)
A privacy lawsuit between web user Stefen Kaufman and Specific Media, which recently purchased MySpace, has been settled for an undisclosed sum.  But the debate over Flash cookies and ETags are far from other. AOL, Hulu, and Kissmetrics, are just a few the companies that still have cases pending against them.

Tumblr Talking To Top VCs About An $800 Million+ Valuation (BusinessInsider)
As Tumblr continues its expansions reports are speculating that the blogging giant is in talks to raise $75 million to $100 million.

Fox’s 8 Day Delay On Hulu Triggers Piracy Surge (FreakTorrent)
In an effort to encourage viewers to watch its shows live, Fox has stopped posting its shows online the day after the show airs. The result: viewers, who would ordinarily seek legal streams to view their shows, are now frequenting pirated sources.

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What’s the Deal, Facebook?

Friday, November 19th, 2010

by Lauren Shapiro*

Gowalla Location-Based Social MediaTo businesses looking to attract consumers: I’ll give you my email address, if you promise to send me coupons. I’ll fill out your online survey, if you give me a free appetizer at my next visit. I will fan your Facebook page, if you send me exclusive offers. I would even check in to your business, if I used a service like FourSquare or Gowalla. But, I will only do what you ask, if you give me something in return…

Facebook introduced “Places” in August, an application that allows users to check in to local businesses and places ala FourSquare. However, according to PC World, a study by Pew Internet and American Life Project released statistics showing that “only four percent of online adult Americans use location-based services.” Merely one percent of participants in the Pew survey actually use check-in applications, such as FourSquare.

So why would Facebook broach the location-based application market when only a very small percentage of Americans actually use it? Leave it to Mark Zuckerberg to have another trick up his sleeve. Zuckerberg, with the launch of Facebook Deals, realized that the popularity of Facebook , the release of The Social Network and, let’s be honest, an already Facebookcentric world – can and probably will turn the one percent of location-based app users into way more!

According to the PC World article mentioned earlier, Facebook Deals “will allow people to find deals nearby when checking into a location on Facebook.” Even better, you can find deals ahead of time and then choose to venture to that business and check-in to receive a coupon on your mobile phone. What better incentive to check-in to a location than the promise of a discount? Furthermore, aren’t users more likely to visit a business that is offering a discount than a business that is not?

Taking a nod to the marketing gurus of the world, consumers love discounts. Especially in this economy, coupon offers can be the deciding factor when debating where to get lunch or where to get that new pair of jeans.

Facebook has not only paved the way for social networking and changed the way users interact online, but now has allowed businesses to have a greater reach with their current consumers and easily find new ones!

Are you in the one percent of location based application users using applications such as FourSquare and Gowalla? If not, will you be more or less likely to use this type of product if you were guaranteed a discount? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

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*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

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A Letter From a Press Release

Monday, November 1st, 2010

Dear PR Professional,

Reports of my death have been greatly exaggerated. “I am not dead and I have an app to prove it.” Ok, maybe I don’t. But granted, I am more than 100 years old and am still holding up fairly well, if I must say so myself.

Our relationship has seen its ups and downs. You’ve shared me in many ways, including, but not limited to mail (long before it was called “snail mail”) and fax – I really burnt up some data lines in my time. Let us not forget email; you’ve emailed me so often and to so many erroneous contacts I sometimes get called “SPAM” or “junk” now – no respect for your elders. And this newfangled “tweeted.” (That’s right, I’m “hip” to it all.)

Now I spend most of my time in online press rooms as a reference link for reporters to “come and get me if they want me.”

A few tips I’ve heard over the years:

ARCHIVE: Even if you focus on social media ALWAYS have a place for traditional releases in your newsroom. This will allow journalists a resource for quotes if someone is not readily available. Your website should have an archive of news stories and I still prove to be a concise summary of events and/or activities important to your business.

IDENTIFY CORRECT RECIPIENTS: Never blindly email me. If you must do this, and I can’t think of a good reason why, at least make sure I’m relevant to the recipient. (I have a positive reputation to maintain after all.)

BE SENSITIVE TO MY SIZE: At least embed me in the email. People hate it when I’m “attached” and frankly just hanging out there is a little scary.

WRITE A GOOD SUBJECT LINE: If you MUST email me, even if the recipient is expecting me, please write a good subject line. I can’t tell you how many times I’ve gone unopened because nobody really knew what I was so they ignored me.

GIVE THEM WHAT THEY WANT: If someone says they don’t want a press release, but just the who, what, when, where and why, please give it to them. Also prepare that same information in my form or at a minimum a fact sheet for your archive. Remember once I’m on your website you can still maximize me for SEO purposes.

I still have some gas in the tank so don’t count me out just yet. I know some say our relationship is a bit dysfunctional at best. Sure, I’m traditional, you know – AP Style – but I still have a place in your plan and tactics if you use me wisely. And I really think we can make this work.

Lovingly,
Press Release*

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*Bio: Press Release is a 100+ year veteran of the PR and media relations industry, where it helps professionals connect and engage with relevant journalists and bloggers. In its spare time, Press Release enjoys finding innovative ways to stay curtain in the ever-changing media landscape and maximize its results. Web: BurrellesLuce Media Outreach; Facebook: BurrellesLuce; LinkedIn: BurrellesLuce; Twitter: BurrellesLuce

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Social Media Gets UnSocial

Friday, October 22nd, 2010

by Lauren Shapiro*

unsocial

The evolution of social media’s impact on the way we communicate is so vast and is changing so rapidly that experts can’t write their text books fast enough. New developments in social media technologies seem to be positioning themselves in a manner that allows users to find each other online through friends, interests, location, and connecting them offline with tools such as Facebook’s location application, FourSquare and, the communication professional’s favorite, the TweetUp. Thankfully, the world of technology has realized that users seek interaction beyond the computer screen and are finding new niches in the marketplace to make that happen.

According to this TechCrunch article, UnSocial, the newest app for iPhone and Droid, is “geared towards professionals who want to connect with other professionals in similar or related fields, who happen to be nearby.” But don’t let the name fool you, the whole point of UnSocial is to help users bloom into social butterflies within their industry. Using your LinkedIn login/password, the application will ask you to input words that describe your professional background, as well as characteristics of people you are looking to connect with. The app searches for people who match your criteria within close proximity of your location. If you find someone you want to connect with, you can then message, email, or even call that person.

The application is geared toward professionals, but even more specifically toward users attending conferences. The program will help users to more easily indentify the people they most want to network with. I wonder if we will see this app at next year’s PRSA?

How do you see this or similar technology helping media relations and public relations professionals build their offline networks? Do you think that the communications industry will be quick to adopt this type of application at industry events? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

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Newspaper Apps Changing the Way Audiences Consume News

Tuesday, September 21st, 2010

Lauren Shapiro* 

Rumors of iNewspaper, the new iPad application, have begun taking center stage with Internet chatterboxes. With its new app, Apple would create digital versions of publications by selling subscriptions on behalf of the publishers (and taking a cut of the profit, for sure!). However, the iPad friendly newspaper is not a new idea by any means.

Flickr Image Source: Byrion (Byrion Smith)

Flickr Image Source: Byrion (Byrion Smith)

The biggest names in publishing have already established themselves on the iPad including the New York Times, BBC News, Wall Street Journal and AP News. Some downloads, such as the Wall Street Journal, are even free; however for access to exclusive content, a subscription purchase is required. According to PCWorld.com, WSJ users can even create a custom “watch list” of their stocks and funds.  For BBC iPad readers, you can view articles in several languages including Spanish, Russian and Arabic. But, the real niche of online news subscriptions is the customization options. BBC News allows users to personalize the content they view based on interest. While offline, the application will search and locate stories for the next time you turn your iPad on.

Will the iPad subscription based model help drive revenue to electronic publications? The answer is, probably, yes – especially as free views of online articles become more limited by publishers. But the momentum and accessibility of online publications will likely urge readers away from the classic hard copy publication (e.g., commuters who rely on a good paper to read while taking a bus or train to work).

The trend toward an iNewspaper product is a sign of the times as the world becomes more reliant on the Internet than ever. Apple seems to have found itself at the forefront of this technology and has placed itself comfortably in the middle (as publishers learn how to better monetize their content) likely allowing Apple to earn quite a few pretty pennies in the meantime.

As a communications professional, do you think that e-publications will ever take the strength away from hard copy publications? How do you think this will impact your public relations, marketing, and advertising efforts? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas. 

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*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

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