Posts Tagged ‘Airfoil Public Relations’

Value Driven Leadership – Translating Personal Values Into Brand Strategies: PRSA Counselors Academy

Friday, June 10th, 2011

Colleen Flood*

LeadershipJanet Tyler, APR, president, Airfoil Public Relations, recently led a breakout session at this year’s PRSA Counselors Academy. The discussion focused on “Value Driven Leadership” and how agency leaders can translate personal values into strategies for business growth.

Our values come from a number of different places, including family, culture, religion, technology, peers, education, and The Media. By the time we’re 15 most of us have formed solid beliefs, then values. These values are developed according to our beliefs. 

Values are important; if you don’t know your values or who you are you can’t be true to yourself. Our values give us authenticity, harmony, guidance, boundaries, and fulfillment. And they also provide an opportunity for influencers of organizational values and culture.

Here are some key takeaways from the discussion: (more…)