Posts Tagged ‘agencies’


2010 Trends and 2011 Predictions for Public Relations, Marketing, and Social Media

Monday, December 20th, 2010

How can 2010 almost be over? I am reminded daily by all the blog posts and articles highlighting the “Best of 2010 Trends” and predictions for 2011… I’m not ready. I don’t have my Christmas shopping done, my tree is not decorated, and I haven’t sent any Christmas cards. Realizing I’m behind, I thought a review of other’s ideas on what was hot for 2010 and what we should be looking for in 2011 would be appropriate for this post.

The End of ‘Social Media’
Paul Gillin, a long-time tech-journalist, asks that we stop talking about “social media” in 2011. He explains, “It’s not that social media is no longer important. On the contrary, there’s almost no media today that isn’t social.”

4 Netsquared Social Good Trends for 2010
Geoff Livingston compiles some of the reflections presented to TechSoup/NetSquared regarding the trends for 2010. Among them: “mobile as a legitimate grassroots platform” and emerging tools for “visualizing data.”

2010 Trends on Twitter
Twitter recently released its year in review, announcing the top trending topics across of a variety of categories. “Gulf Oil Spill,” “FIFA World Cup,” and the movie Inception were the three overall top trends.

Facebook Reveals Top Status Trends of 2010
Adding to the list of status trends, Facebook also announced its most popular terms for 2010. The most popular status trend for 2010 was HMU (“hit me up,” as in to call or text me), followed by “World Cup” and “Movies”

2011: The Year Social Media Comes of Age
Social Media Today, contributor Chris Symes offers three takeaways from a recent presentation by Jeremiah Owyang, Altimeter, on “the career path of the social media strategist.” One of the key tips for 2011: “Know your ROI.”

2011 Trends in Social Media
Don’t Drink the Kool-aid blog gives some perspective on what 2011 will hold for PR and social media. Two trends to consider are that “companies will opt for agencies that specialize in social media” and “companies will turn to agencies for help with blogs as part of social media management.”

2011 Digital Trends – Shifts in US Online Population Demographics
Alina Popescu, Everything PR, highlights some online population trends as forecasted by eMarketer. She notes that, “Recent research from the Association of National Advertisers shows marketers are already capitalizing on the digital trends, with more than half of US marketers stating they will increase multicultural spending on both traditional and newer media.”

The Illusion of Predicting the Future, and How to Manipulate the Public Perception in 2011
While some of these predictions and year-end reviews can help public relations and communications practitioners plan for the year ahead, Mihaela Lica Butler, also a contributor on Everything PR, cautions the industry about “piling crap and calling it research” and reveals “how to manipulate the public perception in 2011.”

What did you think were the top trends of 2010? Can you share your ideas and predictions for 2011 with the BurrellesLuce Fresh Ideas readers?

PRSA 2010 Counselors Academy: Tom Gable, Gable PR, and Johna Burke, BurrellesLuce

Wednesday, July 28th, 2010

Transcript -

JOHNA BURKE: Hello, everyone. This is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselor’s Academy with Tom.

Tom, will you introduce yourself?

TOM GABLE: Hi there. Tom Gable, I’m CEO of Gable PR from San Diego, California. And I’ve been in the public relations business more than 30 years.

BURKE: And, Tom, you just did a session on strategies for success. Can you tell the people that aren’t able to attend some of those key takeaways and areas where they need to focus in order to make their agencies successful?

GABLE: Yeah. The whole idea is that a system can help make C players into B players, B players into A players. When I first started in the agency business as a journalist, the PR profession was mostly unbalanced; people were ambiguous; they weren’t doing good management. It was all based on the success of the individual talent. So if a good person left, client service would suffer. The idea is that there’s a lot of great books on this, including “E Myth Revisited” by Michael Gerber, a whole lot of other research books on what you try and do is build the system so it’s very easy for people to follow through, to set goals for their clients, and then to move forward according to specific plans. And if you have systems for quality control, client planning, creativity and–built in, then you’re going to be more successful in the long run.

BURKE: Great, Tom. And I want to make sure everybody knows that you also are a PRSA fellow.

GABLE: Yes, ma’am.

BURKE: And if you can let them know where they can find you on the web and in social media.

GABLE: OK, the web is www.gablepr.com, G-A-B-L-E-P-R.com. And then I tweet @tomgable. And so just neat, clean and simple. Make it easy.

BURKE: Great. Thank you so much for your time, Tom.

GABLE: OK. My pleasure. 

News Organizations Sometimes Bend the Rules of Engagement to Keep Up with Today’s Frenetic Pace of News Cycles.

Wednesday, July 21st, 2010

The 24 hour news cycle is nothing new. It started in 1980 with the launch of CNN, the very first 24 hour news channel. Prior to cable news we relied on the newspaper, radio, or the evening news broadcast to find out what was happening in the world. And if a big story broke during the day or after the news broadcast chances were we would be informed by having our favorite TV show interrupted with a special report from the affiliate’s newsroom.

Over the last few years, however, the rate at which we receive the news has been accelerating and, believe it or not, promises to become even more immediate. Some news organizations are applying extreme and sometimes controversial business practices to keep up with this increasing pace and to survive in the highly competitive online news space.

With more pressure to deliver content to their followers, organizations like Politico and Gawker are helping to ratchet up the intensity to an even higher level when it comes to reporting the news. Pre-dawn start times at agencies tortoise_Hare1along with bonuses tied to the number of pageviews a reporter’s story garners are adding to the sense of urgency in which a story is posted online. Tracking how many people view articles online is becoming a higher priority not only at new media, but old media as well – creating an environment to see who can post the most exclusive stories the fastest.

As a result, when a major national story is in the midst of breaking news, the rules of engagement sometimes become a bit blurred, with more outlets favoring “cut and paste reporting” over actual journalism. Last month Rolling Stone magazine was about to post the General McChrystal story in which he and his aids were critical of the White House – first sending an advanced copy of the story to the Associated Press (customary for magazines trying to promote a story) with some restrictions. But before Rolling Stone had a chance to publish the story on their website, on their scheduled date, two major websites (Politico and Times.com) decided to post a PDF of the entire story to their respective sites.  

Although it was seen by some as a breach of copyright and professional best practices, both companies explained that they posted the story as it was unfolding. Since Rolling Stone didn’t immediately post the article itself they decided to move forward on their own.  Eric Bates, executive editor of Rolling Stone, didn’t see it that way. Voicing his concern not only from his magazine’s perspective but from an industry perspective, he called it a “transitional moment,” adding, “What these two media organizations did was off the charts. They took something that was in pre-published form, sent to other media organizations with specific restrictions, and just put it up.”

However, the exhausting pace of online news isn’t just taking its toll on the media organizations themselves. It is also coming at a price to the individuals supplying the content. The longer hours and added pressure to constantly come up with exclusive stories has contributed to an increased turnover of staff at online news organizations with more journalists facing burnout at a younger age. A dozen reporters recently left Politico in the first half of this year and it’s very common for an editor to leave Gawker after just one year.

While some may debate the future of the media, one thing is certain: The online media race is on.  I’m just not sure if slow and steady wins this one.

Do you think that the media and their audiences, are biting off more news than they can chew?  As a public relations professional, what do you think about news organizations bending the rules of engagement to keep up with today’s frenetic pace of news and how does this impact the way you conduct media relations? If you’re a journalist or blogger, how are you handling the added pressure of constantly having to deliver? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

10 Lists Every Public Relations Professional Can Learn From

Tuesday, January 26th, 2010

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Valerie Simon

I’ve noticed a lot of controversy regarding the subject of “lists” being discussed on Twitter lately. Bloggers who create lists run the risk of being scrutinized for the choices they make regarding who is or is not put on a particular list and the methodology behind those choices. I have watched (and joined in) conversations over the merits of building a Twitter list, largely based upon who is excluded.

Personally I have always focused on what is included; the resources that someone felt were worthy of a special designation. I have learned quite a bit from reading the lists of other bloggers, and would like to give back by sharing some of my favorite lists for PR professionals. I’m only going to list nine, however, and challenge you to help me finish this post by leaving a comment that includes your favorite list. I hope that you are able to take away something new from my recommendations and I look forward to learning from you!

10 Lists Every Public Relations Professional Can Learn From

  1. List of Links to Council Member Blogs (Council of Public Relations Firms) I take the content of my Google Reader very seriously and have a folder devoted to following the blogs of PR agencies. Here is a great list of PR Agency blogs that helped me fill that folder!
  2. PR News 15 to Watch Nominees and  PR People Award Winners There are a lot of great lists of noteworthy individuals in the PR community; the finalists for these PR News awards consistently showcase a sample of the very best in the public relations industry, highlighting both up and coming, as well as seasoned pro’s across a wide gamut of specialties.
  3. BurrellesLuce 2010 List of Top Media Outlets: Newspapers, Blogs, Consumer Magazines and Social Networks Yes, one of my favorite lists is created by BurrellesLuce. It’s a free resource you can download featuring the circulation figures of the top 100 daily newspapers in the United States, plus the 25 most popular English-language blogs, 25 leading consumer magazines and the top 20 social networking sites.
  4. Top Twitter Trends of 2009 and 2009 Year End Google Zeitgeist I have taken the liberty of putting these two lists together because I think the juxtaposition of the discussions which trended on Twitter and the fastest rising queries on Google is particularly interesting (and worthy of a blog post unto itself).
  5. Public Relations Trade Books A great Amazon.com list, for the PR industry, created by Georgia Southern University professor Barbara Nixon.
  6. The Ad Age Power 150  If you blog you are no doubt already very familiar with this daily ranking of marketing  blogs.  If you are looking to start blogging, this list will give you some great examples to learn from.
  7. The Top 10 Social Media Top 10 Lists of 2009  Several of the lists on this list (including Mashable’s Top YouTube Videos for Social Good) were part of my initial top ten, some of which offer great insights about social media.
  8. #PRStudChat Twitter list There are a myriad of excellent Twitter lists dedicated to those in the PR industry. You have likely created your own; here’s mine. As co-founder of #PRStudChat, a trending twitter chat between public relations students, educators and professionals, I wanted to get to know the participants of the community better outside of the hashtag. If you are looking for new people to follow on Twitter and who share your interest in PR, I think this is a great place to start.
  9. New York’s Top 100 Events for  2009  This list  from Bizbash is a great way to get the creative juices flowing by sharing some off  the most inspirational events of the year. Bizbash provides a “Top 100 events” list for several other cities, including Boston, Chicago, Las Vegas, Miami, Toronto, Orlando and Washington, DC.
  10. Your Turn. Please comment and share one of your favorite lists!