I officially have one “twitterview” (interview on Twitter) under my belt courtesy of Angelo Fernando. Normally, the best way to view an ongoing conversation is the Hashtags site. Due to some technology challenges, Angelo was using Hootsuite and I was using Tweetdeck. A timing delay caused some overlap in the Q&A process.
Consequently, the conversation flow on Hashtags isn’t easy to discern. You can see the whole twitterview with the closest accuracy by going to Twitter and doing a search for #twitview.
My biggest challenge was staying within the 140 characters while providing valuable content. I exceeded my limit on several occasions and had to resort to the “…” and then quickly send another tweet with my remaining thought.
I’m far from an expert, but here are some tips to use as a starting point when you conduct/participate in your own twitterview.
Tips for twitterviews:
- Make sure you have a reciprocal follow relationship with the interviewer so you can confirm time and date via DM
- Agree to the time length of the interview or question maximum
- Agree to a hashtag and communicate it to followers
- Promote the interview on your blog and other social media sites
- If possible, get a scope of the twitterview so you can develop a few 140 character messages in advance – really less since you need to reference the hashtag in your tweets
- Have some tiny or tr.im URLs at hand – to pertinent blogs and websites (including your own, if it fits with the interview topic) so they are tweet-ready
If the Huffington Post has its way, twitterviews will not be a growing trend, but it’s always good to be prepared. That being said, as this practice continues to develop so will its PR use. I encourage you to share your tips and lessons learned here on BurrellesLuce Fresh Ideas.