http://www.burrellesluce.com/freshideas Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers our resident experts and industry insider guest bloggers to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications. Tue, 29 May 2012 14:27:07 +0000 http://backend.userland.com/rss092 en Colleen Flood* Linda W. Cohen, APR, founder and CEO, The Caliber Group, Inc., and Michael Barber, director of digital strategy, Cohn Marketing, recently presented on Mobilizing Your Firm for a Smartphone World at the 2012 Counselors Academy Conference. It seems like everyone wants to learn how to integrate mobile in to their ... http://www.burrellesluce.com/freshideas/2012/05/2012-counselors-academy-conference-mobilizing-your-firm-for-a-smartphone-world/ by Rich Nisivoccia* I am thrilled to have attended the 2012 Philadelphia Public Relations Association (PPRA) Hall of Fame earlier this month. It is always a pleasure to attend these events and this year’s was no exception. The ceremony - held at the Four Seasons Hotel on Monday, May 7, 2012 ... http://www.burrellesluce.com/freshideas/2012/05/philadelphia-public-relations-association-%e2%80%93-hall-of-fame-inductions-2012/ Colleen Flood* In a previous blog post, I recapped takeaways from the keynote session, Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves from the 2012 Counselors Academy. Today, I would like to offer a roundup of a breakfast keynote given by Marcus Sheridan, president ... http://www.burrellesluce.com/freshideas/2012/05/2012-counselors-academy-conference-%e2%80%93-your-secret-sauce-ain%e2%80%99t-no-secret-the-power-of-transparent-marketing-to-transform-your-brand-and-business-in-the-digital-age/ Colleen Flood* The 2012 Counselors Academy kicked off on Sunday, May 6, 2012. The evening’s keynote session featured Jay Baer, president of Convince and Convert, and Gini Dietrich, CEO of Arment Dietrich. The duo asserted that “it’s difficult to tell a client they need to be using the Web if an ... http://www.burrellesluce.com/freshideas/2012/05/2012-counselors-academy-conference-key-note-groovin%e2%80%99-to-your-own-beat-how-to-build-your-business-by-merging-your-personal-and-professional-selves/ This post first appeared on Capitol Communicator 5.11.12 and is cross-posted with permission.  [caption id="" align="alignnone" width="344" caption="Shown in the picture, (l to r) Chris Brooks, Julie A. Weckerlein, Cappy Surette, Jennifer Mitchell and Gloria Huang. The session was moderated by Debbie Friez, vice president, BurrellesLuce.)"][/caption] Five communicators made the case that ... http://www.burrellesluce.com/freshideas/2012/05/prsa-ncc-members-told-social-media-is-where-we-live-today/ This post first appeared on CommPro.biz 5.9.12 and is cross-posted with permission. Recently, I spoke at two PRSSA regional conferences about how the evolution of digital and social media is changing the media landscape. In particular, the discussion revolved around how news is now immediate and information can get lost in ... http://www.burrellesluce.com/freshideas/2012/05/the-changing-media-landscape-what-it-means-to-public-relations/ Social media is boring, so let’s find a way to influence the physical world, says Peter Corbett, CEO of iStrategyLabs, when highlighting his latest projects during the Mid-Atlantic Marketing Summit on April 20. The full-day event, sponsored by the Capitol Communicator and Potomac Tech Wire, was held at Gannett headquarters ... http://www.burrellesluce.com/freshideas/2012/05/digital-marketing-insights-from-the-mid-atlantic-marketing-summit/ A round-up of what's trending in PR and the Media. 1. 66% Prefer Reading Print Newspapers to Online Version - Despite the continuing shift from print to online media over the past several years, most Americans still like to read the newspaper away from their computers. (Rasmussen Reports) 2. Epoch Homeless Newspaper Going Strong Despiste ... http://www.burrellesluce.com/freshideas/2012/05/in-pr-and-the-media-may-2-2012/ April 2012 PR and communications practitioners are no longer solely trading tips on their favorite computer programs or gadgets. Mobile applications are fast becoming the go-to choice for busy professionals looking to be more effective and efficient at their jobs. A survey on social CRM and mobile capabilities by Nucleus Research, earlier ... http://www.burrellesluce.com/freshideas/2012/04/burrellesluce-newsletter-12-mobile-apps-to-help-boost-productivity/ [caption id="attachment_6109" align="alignright" width="275" caption="Katie Levy, from Southeast Missouri State University PRSSA Chapter, tried on Rich Dalrymple's Super Bowl Championship ring exclaiming, "It's prettier than an engagement ring!""][/caption] Rich Dalrymple, Dallas Cowboys spokesperson and vice president of public relations and communications, recently spoke to eager PR students at the PRSSA Regional ... http://www.burrellesluce.com/freshideas/2012/04/career-building-tips-for-sports-pr-and-general-public-relations-from-rich-dalrymple/  In the 1960’s, Robert Kearns, the inventor of the intermittent windshield wiper, battled the auto industry over licensing agreements and accusing them of stealing his invention. Later, his story was made into the movie, “Flash of Genius,” starring Greg Kinnear, as described in Today Movies. Earlier this week, Twitter announced they ... http://www.burrellesluce.com/freshideas/2012/04/twitters-innovators-patent-agreement-to-give-control-of-software-patents-back-to-its-engineers/ [caption id="attachment_6109" align="alignright" width="245" caption="Katie Levy, from Southeast Missouri State University PRSSA Chapter, tried on Rich Dalrymple’s Super Bowl Championship ring exclaiming, “It’s prettier than an engagement ring!” "][/caption] Rich Dalrymple, Dallas Cowboys spokesperson and vice president of public relations and communications, recently spoke to eager PR students at the PRSSA ... http://www.burrellesluce.com/freshideas/2012/04/dallas-cowboys-public-relations-prssa-regional-conference/ A daily round-up of what's trending in PR and the Media. 1. Hulu Plus hits 2 Million Subscribers, report says "Hulu Plus had about 1.5 million subscribers in January, and has been averaging about 1 million new subscribers each year. That figure appears to be on the rise." (CNET)   2. Copyright conundrum in ... http://www.burrellesluce.com/freshideas/2012/04/in-pr-and-the-media-april-17-2012/ Free speech, copyright and the Internet seem to collide, but that’s because they are all still evolving. Dr. Patricia Aufderheide, director of the Center for Social Media, American University, gave guidance on this very topic during the AWC-DC program on March 19. She used an example from the 1860s, when ... http://www.burrellesluce.com/freshideas/2012/04/the-changing-world-of-copyright-compliance/ Ruth Mesfun* I won the lottery! Okay, so, not the Mega Millions (apparently my luck did not transcend to that one). However, I did win tickets to Oprah’s Lifeclass the Tour for last night, April 2, at Radio City Music Hall. I picked up the tickets over the weekend and even ... http://www.burrellesluce.com/freshideas/2012/04/celebrity-branding-accountability-and-influence/ Deborah Gilbert-Rogers* In an age of over-sharing, social media could be doing more harm than good. Although some suggest that Facebook can help reveal depression in users, other studies show that Facebook may actually cause psychological disorders and trigger depression in teens and adults, as well as encourage bullying and social ... http://www.burrellesluce.com/freshideas/2012/03/are-we-narcissists-our-facebook-habits-may-suggest-so/ [caption id="attachment_6034" align="alignnone" width="442" caption="I am proud to be PRSSA chapter professional advisor for Southeast Missouri State University (my alma mater). Despite being nearly two hours away from St. Louis, SEMO had a whopping 14 students, the most for any one school, in attendance at the PRSA St. Louis chapter’s ... http://www.burrellesluce.com/freshideas/2012/03/the-you-brand-planning-and-executing-your-job-search-pro-am-day-at-saint-louis-university/ [caption id="" align="alignnone" width="448" caption="3/13/12 Know your subject, know the outlet you are trying to pitch and its audience, and have some “news” sense—that was the message from four of Washington’s top editors to over 100 public relations professionals attending PRSA-NCC’s “Meet the Assignment Editors” workshop at the Navy Memorial. ... http://www.burrellesluce.com/freshideas/2012/03/pitching-tips-from-washington-dc-assignment-editors/ March 2012 Whether it is “talking” via mobile messaging, email, or some other form of written communication, text is quickly becoming the interaction of choice. But relying on text as opposed to context, whether in business or personal communication, does have its set of challenges – not the least among them ... http://www.burrellesluce.com/freshideas/2012/03/writing-effective-messages-5-timeless-tips/ Today’s TV now needs to be “social TV,” where the online experience allows viewers to share their experiences with other viewers and the world. Fans no longer have to wait to discuss the latest episode at the water cooler the next day; they are doing it in real-time and all ... http://www.burrellesluce.com/freshideas/2012/03/discovery-using-social-media-to-drive-social-tv-experiences/