http://www.burrellesluce.com/freshideas Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers our resident experts and industry insider guest bloggers to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications. Wed, 10 Apr 2013 20:35:49 +0000 http://backend.userland.com/rss092 en [caption id="attachment_6959" align="alignright" width="300" caption="Flickr: Crystl"][/caption] What will be the next big “game changer” for communicators?  And, how do we use it and interact with it correctly? These a few other questions were on the minds of the attendees to the first xPotomac conference on February 25. Several presenters discussed Google and ... http://www.burrellesluce.com/freshideas/2013/04/whatsnextindigital/ [caption id="attachment_6939" align="alignright" width="300" caption="Flickr: Paul G - the|G|tm"][/caption] Every day, my Google Reader is chock full of “how to” and “must do” articles especially when it comes to social media.  We read about how important it is to “engage with our audiences.” We hear that we must be “in the ... http://www.burrellesluce.com/freshideas/2013/03/social-media-stop-look-and-listen/ The advent of digital technology has created some pretty interesting debates over the fair use of copyrighted content and how publishers can be paid for their news contributions and protect their copyrights. By violating copyright – even inadvertently – PR professionals can expose their organization, clients, and constituents to a number ... http://www.burrellesluce.com/freshideas/2013/02/burrellesluce-backs-ap-in-lawsuit/ by Deborah Gilbert-Rogers* As the New Year progresses, I find myself drawn to reading a number of professional coaching, personal finance, marketing and sales books. Being a bit of a book junkie and wanting to reduce clutter, I now download samples to the Kindle app on my smart phone before purchasing ... http://www.burrellesluce.com/freshideas/2013/02/taking-control-of-your-career-7-tips-from-why-nice-girls-dont-get-the-corner-office-applicable-to-all-genders/ Flickr: KaterhaFacebook “likes” has been the topic of some controversy for several years now—ever since brands began to get in on the action.  The fact that Facebook continues to tweak the newsfeed algorithm and is introducing Graph Search keeps companies on their toes as they are forced to adjust not ... http://www.burrellesluce.com/freshideas/2013/02/getting-facebook-likes-without-violating-their-terms/ January 2013 As a PR and communications professional you’re no stranger to disseminating information to your constituents. What you may not be familiar with, however, is copyright compliance and the effects sharing protected content may have on you and your clients. “Most blogs and online sources are subject to copyright and are ... http://www.burrellesluce.com/freshideas/2013/01/pr-and-fair-use-what-practitioners-should-know/ [caption id="attachment_6903" align="alignright" width="300" caption="Flickr Image: josefnovak33 "][/caption] Marketers and public relations practitioners have long known that storytelling is critical to any campaign. Storytelling is about relating to people, about making a connection with your audience.  PR has long been a text-based, word-driven method of communicating messages, but it’s no longer ... http://www.burrellesluce.com/freshideas/2013/01/visual-storytelling-who-knew-it%e2%80%99s-been-around-for-more-than-a-hundred-years/ It has become appallingly clear that our technology has surpassed our humanity. A quote attributed to Albert Einstein and something he might have actually said if the question was asked today, "How would you feel if a social networking site not only could predict who your closest friends were, but ... http://www.burrellesluce.com/freshideas/2013/01/facebook-study-reveals-%e2%80%98friends%e2%80%99-can-be-so-predictable/ December 2012 As a PR and marketing professional you're probably familiar with both the excitement and, perhaps, even the anxiety of creating new goals for yourself and your organization. In the past, BurrellesLuce has written about using S.M.A.R.T goals to boost productivity, setting measurement goals aligned with company benchmarks, and how to ... http://www.burrellesluce.com/freshideas/2012/12/7-steps-to-setting-meaningful-goals/ We asked our teams to donne their "master chef" hats to mix the BEST ingredients this holiday season! Read more. http://www.burrellesluce.com/freshideas/2012/12/happy-holidays-from-burrellesluce/   View the original video and transcript here. http://www.burrellesluce.com/freshideas/2012/12/ted-talks-joe-sabia-the-technology-of-storytelling/ Once a website is set up and gains traction, it can become a targeted marketing sweet spot for companies looking for exposure. Companies or marketing firms analyze shopping habits by demographic and direct efforts accordingly. When a website reaches a high hit count, it becomes that sought-after spot for displaying retargeting ... http://www.burrellesluce.com/freshideas/2012/12/what-can-retargeting-do-for-you/ Copyright Compliance What Every Media Relations Professional Should Know. When: Tuesday, December 11, 2012 Time: 1pm EST Register Now! As a communications or PR practitioner, you are under increasing pressure to prove the value of what you do. Now, with technology and the availability of digital content, the line between sharing and plagiarizing becomes increasingly ... http://www.burrellesluce.com/freshideas/2012/12/burrellesluce-complimentary-webinar-copyright-compliance-what-every-media-relations-professional-should-know/ [caption id="attachment_6842" align="alignnone" width="463" caption="Flickr - methodshop.com"][/caption] In January of this year, I wrote about the “new” thing in social, Pinterest.  If you weren’t ready to jump on the bandwagon then, by now, we all know Pinterest is hot and isn’t showing any sign of cooling off! According to one source, ... http://www.burrellesluce.com/freshideas/2012/12/pinterest-for-business/ View the original video and full transcript here. http://www.burrellesluce.com/freshideas/2012/12/ted-talks-amy-cuddy-your-body-language-shapes-who-you-are/ November 2012 At the 2012 PRSA International Conference BurrellesLuce asked for “Your Ideas.” Professionals and students from across the industry wrote their insights on the BurrellesLuce backdrop. They shared their thoughts about ways to improve PR, what they see on the horizon, and directions PR might take to stay ahead of ... http://www.burrellesluce.com/freshideas/2012/11/6-pr-and-marketing-trends-for-2013/ [caption id="attachment_6771" align="alignright" width="300" caption="Flickr Image: quinn.anya"][/caption] According to Wikipedia, influencer marketing is “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies ... http://www.burrellesluce.com/freshideas/2012/11/influencer-marketing-tips-from-prsa-st-louis-tech-day-2012/   View the original transcript and video here. http://www.burrellesluce.com/freshideas/2012/11/ted-talks-david-kelly-how-to-build-your-creative-confidence/ Top Measurement Tactics: The BEST of 2012 When: Tuesday, November 27, 2012 Time: 1pm EST Register Now! It is an incredible time for PR measurement, as the industry seeks solutions to evaluate social media, calculate return on investment and quantify intangibles like relationships.  PR professionals continue to be challenged by the need for transparency ... http://www.burrellesluce.com/freshideas/2012/11/burrellesluce-complimentary-webinar-top-measurement-tactics-the-best-of-2012/ BurrellesLuce Product Demonstration When: Tuesday, November 20, 2012 Time: 1pm ET Register Now! Want to save time and work efficiently while delivering maximum results for your organization? Whether you are new to BurrellesLuce WorkFlow™ or you are a long-term client, you'll want to join this webinar to ensure you are leveraging all the features ... http://www.burrellesluce.com/freshideas/2012/11/burrellesluce-workflow-improving-the-way-you-capture-measure-and-connect-with-the-media/