http://www.burrellesluce.com/freshideas Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers eight bloggers, our resident experts, to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications. Fri, 12 Mar 2010 15:24:23 +0000 http://backend.userland.com/rss092 en [caption id="attachment_1744" align="alignright" width="280" caption="Flickr Image: pshab"][/caption] Earlier this week, my colleague Lauren Shapiro discussed Facebook: Expanding Your Reach Beyond Six Degrees. In this blog post, I’d like to elaborate upon the Facebook theme. Often with social media, we feel like we have to learn by trial and error. But it’s ... http://www.burrellesluce.com/freshideas/2010/03/facebook-tips-for-pr-pros/ by Lauren Shapiro* The game of “Telephone,” along with “Duck Duck Goose” and “Red Rover”, bring back fond memories of elementary school antics. As we got older, during middle school and perhaps even into high school, “Telephone” was used as an example of the power of word-of-mouth and how a message ... http://www.burrellesluce.com/freshideas/2010/03/facebook-expanding-your-reach-beyond-six-degrees/ by Denise Giacin* So, you’ve hired BurrellesLuce to monitor the media for coverage of your brand and now your boss wants you to increase your monthly impressions and media value. Now is the time to be bold and think outside the box. Last week I attended a PRSA-NY seminar entitled, “Leveraging Experiential ... http://www.burrellesluce.com/freshideas/2010/03/leveraging-experiential-marketing-to-drive-pr/ Comcast’s rebranding of its cable, telephone, and Internet services (now Xfinity in 11 markets), prompted an interesting article in Time regarding the value of a name change. "Here's one thing we do know," says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "Comcast is going to ... http://www.burrellesluce.com/freshideas/2010/03/what%e2%80%99s-in-a-name/ by Colleen Flood* While looking at my Tweetdeck on HootSuite yesterday, I started singing the song “Follow” in my head by Genesis. This is a great song from the 80s that brings back a memory of my sister and brother-in-law dancing to their wedding song. Though, this time it wasn’t the memory of ... http://www.burrellesluce.com/freshideas/2010/03/if-you-follow-me-i-will-follow-you%e2%80%a6/