http://www.burrellesluce.com/freshideas Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers our resident experts and industry insider guest bloggers to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications. Tue, 07 Feb 2012 14:57:28 +0000 http://backend.userland.com/rss092 en Andrea Corbo* The 3D movie fad is nothing new. Yet, after the 2011 re-release of The Lion King in 3D the fad seems to be getting bigger and bigger. With an increased number of 3D movie releases in theaters, I can't help but notice that so many are just old movies ... http://www.burrellesluce.com/freshideas/2012/02/an-extra-dimension-brings-additional-revenue-to-entertainment-industry/ Kelly Mulholland* An overwhelming amount of news has been about Facebook’s new Timeline, a feature which all users will be required to implement in the near future. (If you are unfamiliar with the Timeline layout, please check out my colleague Andrea Corbo’s blog post for a detailed explanation of this new ... http://www.burrellesluce.com/freshideas/2012/02/social-media-reflecting-room-or-eye-opening-forum/ Even though we know digital and online media continues to change, IABC/DC Metro started 2012 with a chapter meeting tackling the latest Social Media Trends. The panelists included: Dan Horowitz, executive vice president and senior partner for Fleishman-Hillard Digital Daria Steigman, founder of Steigman Communications and the author of the Independent Thinking Blog Steve ... http://www.burrellesluce.com/freshideas/2012/01/2012-social-media-trends/ The recent jockeying for position and struggle to find an identity within the crowded and competitive world of network, cable, streaming video, and online television reminds me of one of my favorite Dr. Seuss stories, The Sneetches. The Sneetches were a group of yellow creatures, some with green stars on ... http://www.burrellesluce.com/freshideas/2012/01/pretty-soon-you-wont-be-able-to-tell-the-difference-between-fox-and-hulu-hbo-and-netflix-or-cnn-and-youtube/ [caption id="attachment_5893" align="alignright" width="300" caption="Flickr Image: Nate Hofer"][/caption] Just in case you have been out of commission and haven’t heard of Pinterest, according to its About Page, “Pinterest lets you organize and share all the beautiful things you find on the web […] Browsing pinboards is a fun way to discover ... http://www.burrellesluce.com/freshideas/2012/01/pinterest-the-newest-pin-thing-in-social-media/ by Deborah Gilbert-Rogers* At this time of year, perhaps more than any other, we PR and marketing professionals can all breathe a sigh of relief knowing that there are no shortages of bloggers and writers flexing their “intuitive” muscles to predict the trends and topics in store for the coming year. Not ... http://www.burrellesluce.com/freshideas/2012/01/disappearing-act-brands-that-may-not-be-around-in-2012-part2/ by Andrea Corbo* New Year's Resolutions can get tiring. A lot of people don’t even bother making a resolution (I’m included in that list of people).  And usually by the second week of January, resolutions have become false promises, half-hearted attempts at self improvement, and empty words. If you run a basic ... http://www.burrellesluce.com/freshideas/2012/01/a-new-type-of-new-year/ What does your profile picture say about you? Do you have different pictures for different social media platforms? Some people like to look very professional. Some try to show they are fun. Others like to show an aspect of their personality or their interests. I find it fun to look at ... http://www.burrellesluce.com/freshideas/2012/01/what-does-your-profile-picture-say-about-you/ LIVINGSTON, NJ (January 6, 2012)—Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”   The BurrellesLuce website rankings are ... http://www.burrellesluce.com/freshideas/2012/01/burrellesluce-releases-new-2012-top-media-list-top-u-s-websites-also-dominate-global-standings/ Yesterday, we kicked off our end of the year wrap-up with part one of the 20 Top BurrellesLuce Fresh Ideas posts in 2011. Today we will be counting down the top ten. What do you think of this year’s most popular Fresh Ideas stories? Were you surprised at the range of ... http://www.burrellesluce.com/freshideas/2011/12/top-burrellesluce-fresh-ideas-posts-in-2011-numbers-10-to-1/ As 2011 winds to a close, no year would be complete without a wrap-up list of some kind. In that spirit, we are counting down the 20 Top BurrellesLuce Fresh Ideas posts in 2011. In today’s post we will be highlighting numbers 20 to 11. Did your favorite Fresh Ideas posts ... http://www.burrellesluce.com/freshideas/2011/12/top-burrellesluce-fresh-ideas-posts-in-2011-numbers-20-to-11/ What would you do if you had to start a new Facebook page for your organization and convince all your fans to like a new page? This is the reality for the athletics department of my alma mater, the University of North Dakota (UND). The university is going to stop ... http://www.burrellesluce.com/freshideas/2011/12/rebranding-your-facebook-page/ I can’t remember where I heard this season’s “first” Christmas pop song. But like hearing the first birds of spring, suddenly there it was blaring from some outdoor mall or airport …and before the World Series was even over! So why is it that songs about a reindeer’s red nose, silver ... http://www.burrellesluce.com/freshideas/2011/12/christmas-tunes-an-intentional-time-warp-or-just-merry-messages-from-yesterdays-golden-age-of-radio-and-tv/ December 2011 Links come from many different sources and in many different sizes. Whether industry resources, your company or client’s news release, or shortened URLs shared throughout your online communities – link building is a vital part of your marketing and PR efforts. You don’t have to be a tech-whiz to make ... http://www.burrellesluce.com/freshideas/2011/12/5-tips-for-enhancing-your-link-building-and-seo-strategy/ "We make a living by what we get; we make a life by what we give." ~Winston Churchill [caption id="" align="alignright" width="236" caption="Flickr Image: arielmeow"][/caption] I’ve written about being a public relations mentor in the past, but it’s been a while. Mentoring is something I’m passionate about so I’d like to challenge each ... http://www.burrellesluce.com/freshideas/2011/12/mentoring-a-new-years-challenge/ Kelly Mulholland* In business you commonly hear the phrase, “It’s nothing personal, it’s just business.” While this saying may signify that there is nothing wrong with playing competitive games professionally, it’s impossible to argue that business isn’t personal. Businesses have always had to be personal with their clients – though the ... http://www.burrellesluce.com/freshideas/2011/12/business-is-personal-five-tips-for-effective-client-relations/ Be sure to RSVP for the commPRO.biz Holiday Party and Celebration of Ballroom Dancing, featuring Patrice Tanaka, co-chair, chief creative officer, whatcanbe Ambassador CRT/tanaka and co-hosts Fay Shapiro, publisher, commPro.biz and Todd Grossman, VP, Multivu™, a PR Newswire company. *** This book review by Johna Burke, BurrellesLuce SVP,  first appeared on commPRO.biz and ... http://www.burrellesluce.com/freshideas/2011/12/lessons-for-leaders-dancing-with-pr-star-patrice-tanaka-in-her-book-becoming-ginger-rogers/ Andrea Corbo* Whether or not you've been trying to ignore the over-abundance of holiday sale commercials — if you've watched any TV in the last few weeks, you've surely noticed that the famous Crazy Target Lady is back again. Who am I talking about? The over-enthusiastic, fictional shopper who performs extreme ... http://www.burrellesluce.com/freshideas/2011/12/crazy-target-lady-seasonal-campaign-brands-memorable-spokesperson/ by Ruth Mesfun* I love the holiday season! During the month of December, I revert to a nine year old, anticipating the slew of holiday traditions upon us. First, my family assembles the fake pine-like tree in our living room. (Well, my father assembles the tree while I read the directions.) ... http://www.burrellesluce.com/freshideas/2011/12/how-to-use-social-media-to-save-on-holiday-gifts/   November 2011 Broadcast media traditionally refers to television. It may seem people are spending less time in front of the TV these days. But with the media everywhere mentality, broadcast television still remains a viable part of media relations outreach. In fact, broadcast is becoming even more important today because of its ... http://www.burrellesluce.com/freshideas/2011/11/5-tips-for-working-with-television-journalists/