It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.
Recipe for SEO (Search Engine Optimization) Marketing and communications professionals often talk about the need for engagement and the desire for their videos to go viral. Who wouldn’t want millions of people viewing their videos and spreading them across the web seemingly overnight?
While it’s not impossible to fulfill that goal, the success of a video is quite relative. It won’t matter how great or potentially “viral” your video is, if no one can find it online…
Jack Finkelstein, president of Method Savvy, had these tips to share on effective SEO and improving the searchable quality of your video: (more…)
Recently I wrote a post, here on BurrellesLuceFresh Ideas, outlining key tips for integrating online video into your PR campaign from a recent PRSA-NY panel. For this post, I thought I would re-cap some of what I thought were the most compelling best practices for creating, marketing, and measuring online video content – as discussed at the event.
It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.
How to Create Online Video Content Nearly 89 percent of journalist report that they regularly include online video content in their stories. But how can marketing and communications professionals create compelling video content?
Jim Sulley, president of Newscast U.S., had these best practices to offer:
Understand who you are trying to reach. Who are your target demographics?
Get the attention of the people watching. You only have 10 seconds to hook their interest.
Shoot to script, don’t script to shoot. In other words, take the time to plan your videos and write a script.
Create biscuits, little surprises along the way, and don’t give away the ending upfront.
Be truthful. And remember, production values count.
Entertain or DIE.
Too much text is annoying for online video.
When creating video content, you will also want to get your online community, stakeholders, and agencies involved, as this with provide you with feedback and help you market your initiatives. (more…)
It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.
Why Digital Video Fifty-nine percent of Americans get their news every day from online and a mix of broadcast, radio and print sources. In fact, it is predicted that “by 2015, the demand for online video is expected to grow by 81 percent.”
Eric Wright, senior VP of marketing and business development, DS Simon Productions, Inc., offered additional insight on why digital video matters to the media.
AOL Newsroom is now bigger than the New York Times.
Journalist are using online video on their website.
79 percent will use more online video in their messages.
Interestingly enough, over 50 percent of journalists say that video is vital to their jobs and that HD is the most important format.
For these reasons, among others, it is imperative that public relations professionals use video to engage and build relationships with stakeholders, the media, and the community. However, PR folks have lots of homework before integrating online video in their campaigns. (more…)
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce and I’m here at the PRSA Connecticut event on social media. I’m joined by Lane.
Lane, will you please introduce yourself?
LANE SUTTON: Sure. I’m a 14-year-old social media coach and entrepreneur for diverse types of businesses.
BURKE: Lane, you just did a presentation about social media. Can you tell us a couple of the key takeaways in working with the youth today via the channels of social media?
SUTTON: Definitely. So no broadcasting, OK? So we’re in the era where PR releases do not work on social networks. And now we need to engage and listen and have bigger ears out there. And then also customer service is a huge differentiator for PR in that what–that’s what sets companies apart from each other. And lastly, PR has been used so much. You know, it’s all about analysis and things. So some great tools to do that would be Hootsuite, Social Mention and journalist tweets.
BURKE: And to show that Lane is very well rounded, he has a pretty exciting announcement. What’s your new position at school when you’re not out public speaking, Lane?
SUTTON: I’m treasurer for student government for my freshman class at Framingham High School.
Facebook has described it’s new timeline as a way to “tell your life story.” If you have any presence on social media sites, you’ve surely been hearing the hype from friends and online articles alike.
Users will now be able to display their likes, photos, apps, and more from the beginning to the end in timeline format rather than a traditional profile. This leaves many users wondering if the site will display things from the start of their account or if they’ll be asked to fill in the blanks from earlier moments in life. Of course there are other questions:
Will there still be a newsfeed?
Will there still be status updates?
How does this new type of profile influence the way we connect with friends and fans?
The company itself seems pretty confident in the new layout and timeline. They’ve even released a promotional video in anticipation of its launch.
With the countless changes to Facebook in the past, the most recent being the addition of a ticker of real-time updates from connections, I can’t recall a video for any of those new features.
With all this hype over timelines, I’m left wondering, what is the damage verses the gain when changing a social media site? Each time Facebook makes even a small layout change, users post angry statuses complaining about what they don’t like. When Facebook first added the newsfeed back in 2006 it seemed that everyone was outraged. Now, users are comfortable with the newsfeed (despite the latest updates that change the way posts are displayed in a feed) and expect to see it. So, do users just want to keep things the same for the sake of comfort? Or are these new projected changes really a negative thing?
With the new timeline, some current users fear threats to privacy, dislike the open display of too much information, and dread adjusting to the differences. Yet, others seem excited to relive moments with friends and embrace a new approach to display their info. I can guess that once the timeline is launched to all users, people will reject the change at first and then eventually learn to love it.
But for now, we will have to wait and see as Facebook Timeline Has One Week Time-Out and has delayed beta testing in order to sort out issues over possible trademark infringement.
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After receiving a B.A. in communications, and briefly working at a TV production studio, Andrea began volunteering abroad. This lead her to work in the non-profit world, where she was fortunate enough to learn about international education, women’s empowerment and social issues for the elderly, while traveling to over a dozen countries. Since joining BurrellesLuce in 2011, Andrea is excited to share her thoughts and views on branding, social media, and communications with the growing Fresh Ideas audience, as well as her passion for cultural awareness, volunteerism, and sustainable efforts. Twitter: @AndreaCorbo; Facebook: BurrellesLuce; LinkedIn: BurrellesLuce
