Top Measurement Tactics: The BEST of 2012
When: Tuesday, November 27, 2012
Time: 1pm EST
It is an incredible time for PR measurement, as the industry seeks solutions to evaluate social media, calculate return on investment and quantify intangibles like relationships. PR professionals continue to be challenged by the need for transparency and accountability, all the way up to the C-suite. Industry groups and measurement specialists are collaborating and working harder than ever to create standards for PR measurement and align on an industry-wide point-of-view on approaches and methodology.
Join BurrellesLuce and Marianne Eisenmann, head of communications research and measurement at Chandler Chicco Companies and member of the IPR Measurement Commission, as she explores where the industry has been over the past 12 months and where it’s headed now.
During the webinar topics discussed include:
- Explanation and assessment of current and proposed measurement standards from the Barcelona Principles to the most recent proposed interim standards from the Coalition for Public Relations Research Standards.
- Overview of the challenges of social media measurement and the latest recommendations from the #SMMStandards Coalition.
- The buzz and top trends discussed at measurement conferences over the past year, including influence, new thinking on ROI, and quantifying the value of relationships.
Johna Burke, senior vice president, BurrellesLuce
Space is limited. Sign up now for this free webinar, “Top Measurement Tactics: The BEST of 2012.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.
Marianne Eisenmann (@CCCVitalSigns) leads the communications research and measurement team at Chandler Chicco Companies (CCC), a group of PR specialty agencies focused on healthcare communications. CCC is part of inVentiv Health. She is a member of the Institute for Public Relations (IPR) Measurement Commission, the International Association for Measurement & Evaluation of Communications (AMEC) and the IPRA United Nations Department of Information Advisory Group.