Archive for ‘Jargonology’:


Jargonology Episode 8: Ninjargon

Thursday, March 6th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to today’s season finale of Jargonology and this week’s word: ninjargon. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Most influenzers and advocados seek to become master ninjargons, however when they fail they end up becoming over-emojinative, require high rates of hashtagectomies, and/or causing severe cases of ringage exacerbated by socialocity. Ninjargons are found in high concentrations in narcissystems.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

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Cabinsketch font by fontsquirrel

Transcript

Jargonology with BurrellesLuce.

Today’s word is ninjargon. One who uses industry jargon in so stealthy a manner that its use goes almost unnoticed. Ninjargon.

How would one use that in a sentence? Like this:

The keynote speaker was such a ninjargon that I didn’t even notice my ringage flaring up. Ninjargon.

Jargonology: If you can’t beat ’em, coin ’em.

Jargonology Episode 7: Ringage

Thursday, February 27th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to this week’s word: ringage. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Ringage is modern workplace hazard for PR pros, aided in part by socialocity. But the desire to engage can lead to an increase in being over-emojinative and a higher rate of hashtagectomies. Members of a narcissystem may be common causes of ringage, and an influenzer or advocado may be especially susceptible to ringage.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript

Jargonology with BurrellesLuce.

Today’s word is Ringage. The feeling of tinnitus brought on by the overuse of the word “engage.” Ringage.

Common symptoms of ringage?

1. Reading too many PR blogs

2. Attending PR conferences

3. Getting down on one knee

How would one use that in a sentence? Thusly:

The conference was very informative yet left me with a slight case of ringage.

Ringage.

Jargonology: If you can’t beat ’em, coin ’em.

This Week’s Shot of Fresh: Skills for the Job Hunt, the Harsh Facebook Reality, and Over-Emojinative

Friday, February 21st, 2014
flickr user wwarby under CC BY license

flickr user wwarby under CC BY license

Shot of Fresh is our weekly roundup of the latest Fresh Ideas content.

PR Job Hunting Skills: Tips From the Recruiters

If you were thinking about wearing flip flops and chewing gum at your next job interview, you should probably hold off on that. Guest blogger Debbie Friez shares some job hunting skills from a panel at Minnesota PRSA.

The New Reality of Facebook

What once was free is now … not so much. Facebook’s algorithm changes are all but forcing business pages to pay to boost posts or post ads. The only one receiving this news well is Facebook.

Jargonology Episode 6: Over-Emojinative

:) ☠ ლ(ಠ益ಠლ). If that makes sense to you, you’re either a Millennial or you’re over-emojinative, this week’s new Jargonology word.

Jargonology Episode 6: Over-Emojinative

Thursday, February 20th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to this week’s word: over-emojinative. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Though it’s possible that on social media emoticons may spur a bit of socialocity, being over-emojinative can detract from credibility.  Too many emoticons can result in an increased need for hashtagectomies, however there is no shown correlation between emojis and being an influenzer, advocado, or member of a narcissystem.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript

Jargonology with BurrellesLuce.

Today’s word is: Over-Emojinative.

Of or describing a person a person who uses far too many emojis or emoticons in Tweets, texts, emails, or other digital messaging. Over-emojinative.

An example sentence? You bet.

:) ☠ ლ(ಠ益ಠლ)

JK. LOL.

Her emails are so over-emojinative I just want to pry the colon and parentheses keys off her computer. :)

Over-emojinative.

Jargonology: If you can’t beat ’em, coin ’em.

This Week’s Shot of Fresh: Big Data in Da House, reddit Right, and Narcissystem

Friday, February 14th, 2014
flickr user John Revo Puno under CC BY ND 3.0 license

flickr user John Revo Puno under CC BY ND 3.0 license

Shot of Fresh is our (mostly) weekly roundup of the latest Fresh Ideas content.

Is Big Data Better Data?

Big data may be the big buzzword, but unless your organization adjusts its culture to value fact-based decision making and real-time feedback, big data investments could turn into big GIGO investments.

How to reddit: Marketing Through the Anti-Social Feeding Tube of Social Networks

A lot of the web’s viral content gets filtered through reddit, but since it’s not a social network and doesn’t have the intuitive user-friendly interface of one, how can marketers and PR pros use reddit to their advantage? Here’s a primer on how to reddit.

Jargonology Episode 5: Narcissystem

Enough about what we think about our content, what do you think about our content? The latest word to add to the jargon jar is narcissystem, and chances are, you’ve dealt with one.