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Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 20 to 11

Thursday, December 29th, 2011

iStock_000010469879XSmallAs 2011 winds to a close, no year would be complete without a wrap-up list of some kind. In that spirit, we are counting down the 20 Top BurrellesLuce Fresh Ideas posts in 2011. In today’s post we will be highlighting numbers 20 to 11.

Did your favorite Fresh Ideas posts make the list? Be sure to leave a comment and let us know.

20. The Art of Storytelling

19. PRSSA National Conference Speed Networking PR Student Questions

18. How to Speak C-Suite

17. Disappearing Act: 10 Brands That May Not Be Around in 2012

16. The New York Women in Communications 2011 Matrix Awards

15. When a Hashtag Leads to Help: PR Tips from #BlueKey

14. Zappos, 24/7 Customer Service in the Internet Age

13. Oscar’s Social Media Fever

12. Snooki’s Appearance at Rutgers – Good PR or Poor Reputation Management?

11. Poll Results: Should PR Interns Pitch the Media?

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Posted in Advertising/Marketing, BurrellesLuce, Client Services, Industry Events, Media Industry, Public Relations, Social Media | 1 Comment »

More from the 2011 PRSA International Conference!

Wednesday, October 19th, 2011

A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring services. While there, they took a few pics, entered to win some cool prizes and provided feedback.

Patrice Tanaka and Johna Burke
Above: Patrice Tanaka, CRT/tanaka and Johna Burke, BurellesLuce

PR Week US
Above: PR Week US

Deirdre Breakenridge
Above: Deirdre Breakenridge, PR 2.0 Strategies

Crystal deGoede and Bugs Bunny 
Above: Crystal deGoede, BurrellesLuce, Bugs Bunny

Want to see more photos? Check out the our 2011 PRSA International Conference photo album on the BurrellesLuce Facebook Page… And while you’re there, be sure to tag you and your friends!

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Posted in BurrellesLuce, Industry Events, Media Monitoring, Media Outreach, Media Relations, Public Relations | No Comments »

2011 PRSA International Conference Orlando

Monday, October 17th, 2011

PRSA International 2011 - BurrellesLuce Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal deGoede

The ladies of BurrellesLuce are all ears (and a tiara!) at the 2011 PRSA International Conference in Orlando, Florida. From left to right: Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal deGoede.

Stop by our booth to see a demo of the Media Outreach, Media Monitoring, Media Reporting and Social Media Monitoring modules of BurrellesLuce WorkFlow and for a chance to enter one of several drawings for prizes. And let us know how you’re enjoying the conference!

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Posted in BurrellesLuce, Industry Events, Media Measurement, Media Monitoring, Media Outreach | No Comments »

Gaining Insights – Following the 2011 PRSA International Conference

Friday, October 14th, 2011

Colleen Flood*

prsa-logoThe 2011 International PRSA Conference kicks off in Florida tomorrow through Tuesday, October 18th.  Will you be there? Join Johna Burke, senior vice president, BurrellesLuce, for a workshop on ROI and Storytelling in the Digital Age. And to help get you thinking about storytelling, read the October 2011 BurrellesLuce newsletter in our free resource library.

For those of us not attending this year, myself included, there are ways to experience the conference without being there in person. 

Here are just a few of the ways I plan to capitalize on what surely will be an educational week of professional development:

  • Twitter:  Follow the hashtag #PRSAICON to check out tweets from sessions Twitter users are attending.  There’s sure to be live tweeting.  I know the BurrellesLuce team of @gojohnab, @tressalynne, @cldegoede and @_laurenshapiro_ attending the conference will be tweeting under this hashtag.  You may also want to follow the Twitter handles of some of the conference’s speakers. I also set up a column in my BurrellesLuce social media monitoring tool (Engage121) to keep tabs on all these tweets.
  • ComPRehension Blog: This is the official blog of PRSA and will be updated with conferences blog posts, podcasts, interviews and other news related to the conference.
  • Flickr:  Another source I will check out is the 2011 PRSA International photo stream on Flickr to view event photos.
  • Facebook:  While their doesn’t appear to  be an official page setup for the conference, I still plan to monitor PRSA’s Facebook fan page for interesting tidbits, along with some of the local Florida chapters.

I look forward to “listening” to the conference from New Jersey…How are you going to make the most of your virtual, conference experience this year?

***

*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce 

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Posted in BurrellesLuce, Career Advice, Industry Events, Social Media | No Comments »

Remembering What Social Media Said About Steve Jobs

Friday, October 14th, 2011

We were all saddened about the passing of visionary Steve Jobs, the co-founder of Apple, last week. (Apple, Inc. is a BurrellesLuce client.) His creative innovation will continue to affect us for generations to come. I once saw him “in real life” (IRL) at the Apple headquarters in Cupertino, CA. Of course, it was in passing, but my husband still thinks it was the coolest celebrity sighting I have ever had. It may have been.

The social media buzz was unavoidable. A posting by Arik Hanson prompted an idea. BurrellesLuce currently posts transcripts of several industry Twitter chats, so why not see what the social media world is saying about Jobs?

Many of the posts were posted via Apple products, and the re-tweeting of this fact, probably helped to stall Twitter. There were several trending words and hashtags, but the most poignant was #iSad.

Some of my favorite posts were:

  • @Peter_Max: Remembering Steve Jobs 4 more than computers & iPhones. His concern for the environment & the idea to Think Different were his true gifts!
  • @libbykober: “Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple” #RIPSteveJobs
  • @wobiwan: Three apples changed human life; Adam’s apple, Newton’s apple and the Steve Job’s apple. #RIPSteveJobs #iSad
  • @ladygaga: From his own invention I open my browser to it’s homepage. Today it took my breath away. #ThankYouSteve. Going to eat Apples all day.
  • @claiirebearclaiirebear: My life has been changed and impacted by a man i’ve never met. Such dedication and brilliance. RIP. #ThankYouSteve
  • @rene: #ThankYouSteve for all the products you’ve made for Apple. I can’t live without my iPhone 4, iPad 2, & Other products. RIP Steve Jobs! #iSad
  • @Vegas__Paul: Steve Jobs: born out of wedlock, put up for adoption, dropped out of college, then changed the world. What’s your excuse #thankyousteve
  • @debhalasz: All I know is 10 years ago we still had Steve Jobs, Bob Hope, and Johnny Cash and now we have no Jobs, no Hope, and no Cash. #isad
  • The Next Web blog – Beautiful: Public #thankyousteve Tweets visualised into a giant Steve Jobs poster. http://ca.engage121.com/articles/1094388190/
  • Apple World – Slideshow: Steve Jobs through the years. http://ca.engage121.com/articles/1093980712/

You can view the entire #iSad and other Steve Jobs related transcripts here.

What are your favorite Steve Job tributes?

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Posted in Advertising/Marketing, BurrellesLuce, Industry Events, Media Monitoring, News Coverage, Social Media | No Comments »

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