Archive for ‘BurrellesLuce’:


Jargonology Episode 8: Ninjargon

Thursday, March 6th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to today’s season finale of Jargonology and this week’s word: ninjargon. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Most influenzers and advocados seek to become master ninjargons, however when they fail they end up becoming over-emojinative, require high rates of hashtagectomies, and/or causing severe cases of ringage exacerbated by socialocity. Ninjargons are found in high concentrations in narcissystems.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript

Jargonology with BurrellesLuce.

Today’s word is ninjargon. One who uses industry jargon in so stealthy a manner that its use goes almost unnoticed. Ninjargon.

How would one use that in a sentence? Like this:

The keynote speaker was such a ninjargon that I didn’t even notice my ringage flaring up. Ninjargon.

Jargonology: If you can’t beat ‘em, coin ‘em.

This Week’s Shot of Fresh: Big Data in Da House, reddit Right, and Narcissystem

Friday, February 14th, 2014
flickr user John Revo Puno under CC BY ND 3.0 license

flickr user John Revo Puno under CC BY ND 3.0 license

Shot of Fresh is our (mostly) weekly roundup of the latest Fresh Ideas content.

Is Big Data Better Data?

Big data may be the big buzzword, but unless your organization adjusts its culture to value fact-based decision making and real-time feedback, big data investments could turn into big GIGO investments.

How to reddit: Marketing Through the Anti-Social Feeding Tube of Social Networks

A lot of the web’s viral content gets filtered through reddit, but since it’s not a social network and doesn’t have the intuitive user-friendly interface of one, how can marketers and PR pros use reddit to their advantage? Here’s a primer on how to reddit.

Jargonology Episode 5: Narcissystem

Enough about what we think about our content, what do you think about our content? The latest word to add to the jargon jar is narcissystem, and chances are, you’ve dealt with one.

Jargonology Episode 5: Narcissystem

Thursday, February 13th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to this week’s word: narcissystem. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

The continuous nature of social media feeds into narcissystems, to which socialocity can be a big contributor. It hasn’t yet been proven that narcissystems have a higher number of influenzers and advocados, but for all they talk about themselves, it has been proven they have a higher rate of hashtagectomies.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

- See more at: http://www.burrellesluce.com/freshideas/#sthash.yes036d9.dpuf

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

- See more at: http://www.burrellesluce.com/freshideas/#sthash.yes036d9.dpuf

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

- See more at: http://www.burrellesluce.com/freshideas/#sthash.yes036d9.dpuf

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

- See more at: http://www.burrellesluce.com/freshideas/#sthash.yes036d9.dpuf

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

- See more at: http://www.burrellesluce.com/freshideas/#sthash.yes036d9.dpuf

Jargonology with BurrellesLuce. Today’s word is: Narcissystem.

1. A group filled with narcissists.

2. A method of communicating with narcissists.

An example sentence? This way please.

I knew it was a narcissystem when the manager said, “Enough about what I think about me, what do you think about me?”

Narcissystem.

Jargonology: If you can’t beat ‘em, coin ‘em.

This Week’s Shot of Fresh: Statues, Socialocity, The Loop, Compelling Content, Groundhog Day, Advocados, Quoting Accurately, and Lawyer Up

Friday, February 7th, 2014
Squared Splash by flickr user derekGavey used under CC BY

Squared Splash by flickr user derekGavey used under CC BY

It’s been a busy two weeks here at Fresh Ideas. This week’s Shot of Fresh rounds up our Fresh Ideas content for the past two weeks:

Get Thee to a Lawyer: What You Need to Know About Canada’s New Anti-Spam Law

Almost every commercial email falls under purview of this law, so if you have affiliates, headquarters, clients, or leads in Canada, there’s a lot to do before July 1.

Issuing Citations: How to Quote Wisely and Accurately

Friends don’t let friends misquote. Misquotes shift the focus from your message to your mistake – here are some tips to quote someone accurately.

Jargonology Episode 3: Advocado

Don’t be an advocado – that’s what fact-checking is for. Don’t know what that means? Check out the video for your latest jargon jar addition.

Five PR Takeaways From Groundhog Day

Groundhog Day is still just once a year, but PR lessons from the movie are forever.

How to Build a Brand Using Compelling Content

It’s the age of content marketing but that content needs to be compelling and contagious in order add to the brand. Check out the three E’s of contagious content.

The Loop: A 360° Approach to Public Relations – Registration Now Open

Know a PR student? Then they should attend The Loop, a PRSSA conference in downtown Chicago early next month. Plus, our own Tressa Robbins is a speaker.

Art Discourse, or Community PR?

When an ultra-lifelike, nearly naked statue of a sleepwalking man appears on the Wellesley College campus (a women’s college), is it PR stunt, or glaring misread of the audience?

Jargonology Episode 4: The Story of Socialocity

We’ve all witnessed socialocity firsthand – the rapid-fire pace at which an offensive tweet is shared, the traffic and comments a fan base can bring – and let’s face it: We all want to be on socialocity’s good side, even if it means performing emergency hashtagectomies, quarantining our influenzers, or reforming advocados.

Jargonology Ep. 4: The Story of Socialocity

Thursday, February 6th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those sessions – informative though they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social Media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. Jargon, while meaningful internally, externally is ridiculous in every industry. So in our case, when you can’t beat ‘em, coin ‘em.

Which brings us, of course, to today’s word: socialocity. Take a 30-second break, kick back, and enjoy the newest word to go in your jargon jar.

With the socialocity of today’s digital world, video content seemed like the best way to go. We’ve all witnessed socialocity firsthand – the rapid-fire pace at which an offensive tweet is shared, the traffic and comments a fan base can bring – and let’s face it: We all want to be on socialocity’s good side, even if it means performing emergency hashtagectomies, quarantining our influenzers, or reforming advocados.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript:

Jargonology with BurrellesLuce. Today’s word is: Socialocity (n.): The breakneck speed at which social media is shared and spread. Socialocity. An example sentence? Indeed I can.  “She realized her offhand tweet was ill-advised and went to delete it, but socialocity had already caused it to be re-tweeted thousands of times.” Socialocity. Jargonology: If you can’t beat ‘em, coin ‘em.