LIVINGSTON, NJ (January 6, 2012)—Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”
The BurrellesLuce website rankings are based on data reported by Alexa for the month ending Dec. 22, 2011, in the case of the U.S.; and for the three-month period ending Dec. 22, in connection with global standings, as indicated by Alexa Global Reach scores. On Dec. 22, the Global Reach figures for the four leading sites were as follows: Google, 49.79; Facebook, 43.48; YouTube, 33.87, and Yahoo!, 22.54. Other websites finishing in the U.S. top 10 that also attained double-digit Global Reach scores were Wikipedia, 13.79 (ranked #7 in U.S. and #6 globally), Blog Spot, 12.39 (ranked #9 in U.S. and #7 globally), and Windows Live, 11.05 (ranked #10 in U.S. and #8 globally).
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BurrellesLuce Releases New 2012 Top Media List: Top U.S. Websites Also Dominate Global Standings
Friday, January 6th, 2012Tags: Alexa, Alexa Global Reach, Blog Spot, Blogs, BurrellesLuce, consumer magazines, Facebook, Fresh Ideas, Google, media rankings, newspapers, Social Networks, Top Media Outlets, U.S., websites, wikipedia, Windows Live, Yahoo, YouTube
Posted in BurrellesLuce, Media Industry, Public Relations | No Comments »
Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 10 to 1
Friday, December 30th, 2011
Yesterday, we kicked off our end of the year wrap-up with part one of the 20 Top BurrellesLuce Fresh Ideas posts in 2011. Today we will be counting down the top ten.
What do you think of this year’s most popular Fresh Ideas stories? Were you surprised at the range of topics? What would you like to see covered in 2012? Please share your thoughts and leave comments below.
9. Don’t Let a Bad Interviewer Spoil the Interview
8. Twitter Chat Transcripts Now Available from BurrellesLuce
7. When It Comes to Brands and Content, Simplicity Matters
6. Measuring Social Media, The Value of Influence
5. The Evolution of Media Measurement: Dr. Jim Grunig, University of Maryland, Interview
4. Public Relations and Marketing With QR Codes
3. Can We Talk? Social Media’s Impact on Human Relations
2. Survey: Journalists Do Not Want to Be Contacted Via Twitter
Tags: blogger relations, brands, budgets, BurrellesLuce, content, Dr. Jim Grunig, Fresh Ideas, human relations, influence, interview, journalism, list, marketing, media measurement, misconceptions, Public Relations, QR codes, Social Media, survey, tips, top, transcripts, Twitter, University of Maryland
Posted in Advertising/Marketing, BurrellesLuce, Industry Events, Media Measurement, Online Video, Public Relations, Social Media | No Comments »
Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 20 to 11
Thursday, December 29th, 2011
As 2011 winds to a close, no year would be complete without a wrap-up list of some kind. In that spirit, we are counting down the 20 Top BurrellesLuce Fresh Ideas posts in 2011. In today’s post we will be highlighting numbers 20 to 11.
Did your favorite Fresh Ideas posts make the list? Be sure to leave a comment and let us know.
19. PRSSA National Conference Speed Networking PR Student Questions
17. Disappearing Act: 10 Brands That May Not Be Around in 2012
16. The New York Women in Communications 2011 Matrix Awards
15. When a Hashtag Leads to Help: PR Tips from #BlueKey
14. Zappos, 24/7 Customer Service in the Internet Age
13. Oscar’s Social Media Fever
12. Snooki’s Appearance at Rutgers – Good PR or Poor Reputation Management?
Tags: #BlueKey, awards, brands, BurrellesLuce, C-suite, communications, count down, customer service, Fresh Ideas, hashtag, Internet, interns, matrix, media, networking, NY, Oscar, pitch, poll, posts, PR, PRSSA, questions, Rutgers, Snooki, Social Media, storytelling, tips, top, Zappos
Posted in Advertising/Marketing, BurrellesLuce, Client Services, Industry Events, Media Industry, Public Relations, Social Media | 1 Comment »
More from the 2011 PRSA International Conference!
Wednesday, October 19th, 2011A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring services. While there, they took a few pics, entered to win some cool prizes and provided feedback.

Above: Patrice Tanaka, CRT/tanaka and Johna Burke, BurellesLuce

Above: PR Week US

Above: Deirdre Breakenridge, PR 2.0 Strategies
Above: Crystal deGoede, BurrellesLuce, Bugs Bunny
Want to see more photos? Check out the our 2011 PRSA International Conference photo album on the BurrellesLuce Facebook Page… And while you’re there, be sure to tag you and your friends!
Tags: BurrellesLuce, CRT/tanaka, Fresh Ideas, Media Monitoring, Media Outreach, media reporting, Patrice Tanaka, PR Week US, PRSA International Conference, services, Social Media
Posted in BurrellesLuce, Industry Events, Media Monitoring, Media Outreach, Media Relations, Public Relations | No Comments »
2011 PRSA International Conference Orlando
Monday, October 17th, 2011
The ladies of BurrellesLuce are all ears (and a tiara!) at the 2011 PRSA International Conference in Orlando, Florida. From left to right: Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal deGoede.
Stop by our booth to see a demo of the Media Outreach, Media Monitoring, Media Reporting and Social Media Monitoring modules of BurrellesLuce WorkFlow and for a chance to enter one of several drawings for prizes. And let us know how you’re enjoying the conference!
Tags: BurrellesLuce, Crystal DeGoede, Fresh Ideas, International Conference, Johna Burke, Lauren Shapiro, Media Monitoring, Media Outreach, media reporting, Orlando, PRSA, Social Media, Tressa Robbins, WorkFlow
Posted in BurrellesLuce, Industry Events, Media Measurement, Media Monitoring, Media Outreach | No Comments »



