Name: BurrellesLuce
Email:
Web Site: http://www.burrellesluce.com
Bio: Taking control of every stage of your media planning, monitoring, and reporting efforts has never been easier than with BurrellesLuce. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. Incorporate and review your traditional print, broadcast, online and social media results in one report. Research and engage journalists and bloggers and intelligently plan future campaigns. Build and manage social media communities. WorkFlow gives you everything you need to start organizing and managing your media relations and public relations results.
Posts by BurrellesLuce:
5 Tips for Working with Television Journalists
November 30th, 2011
November 2011
Broadcast media traditionally refers to television. It may seem people are spending less time in front of the TV these days. But with the media everywhere mentality, broadcast television still remains a viable part of media relations outreach.
In fact, broadcast is becoming even more important today because of its availability online – increasing shelf life and exposure of key content segments. “Today, broadcast is about much more than just television and radio. There is mobile TV, podcasting, web streaming, branded content, and ad funded programming,” confirms Weber Shandwick, a full service public relations agency who specializes in Broadcast PR. “In short, it is all about convergence between traditional broadcast outlets and the new digital kids on the block. A well thought out convergent campaign using the best of the old in conjunction with the best of the new will amplify your messages and give you an important voice […]”
With that spirit in mind, BurrellesLuce put together 5 tips to help you get the most out of working with television journalists and enhance your broadcast efforts.
More from the 2011 PRSA International Conference!
October 19th, 2011A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring services. While there, they took a few pics, entered to win some cool prizes and provided feedback.
Above: Patrice Tanaka, CRT/tanaka and Johna Burke, BurellesLuce
Above: PR Week US
Above: Deirdre Breakenridge, PR 2.0 Strategies
Above: Crystal deGoede, BurrellesLuce, Bugs Bunny
Want to see more photos? Check out the our 2011 PRSA International Conference photo album on the BurrellesLuce Facebook Page… And while you’re there, be sure to tag you and your friends!
2011 PRSA International Conference Orlando
October 17th, 2011
The ladies of BurrellesLuce are all ears (and a tiara!) at the 2011 PRSA International Conference in Orlando, Florida. From left to right: Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal deGoede.
Stop by our booth to see a demo of the Media Outreach, Media Monitoring, Media Reporting and Social Media Monitoring modules of BurrellesLuce WorkFlow and for a chance to enter one of several drawings for prizes. And let us know how you’re enjoying the conference!
Practical Tips for PR Professionals: Storytelling
October 11th, 2011October 2011
Facebook re-designs and the advent of Google+ are creating super-charged environments in which to disseminate and consume content online.
PR and communications professionals can ramp-up their storytelling to produce content that gains and keeps the attention of their audiences in a noisy online space.
Discover these 5 storytelling tips in this month’s BurrellesLuce Newsletter.
In PR and Media: October 6, 2011
October 6th, 2011Remember the Life of Steve Jobs (AllThingsD)
A round-up of some obituaries from global media publications.
Emailers Not Notified If It Lands in Junk (MediaPost/Return Path)
19 percent of all emails sent from corporate accounts either go missing or end up as “junk.”
Network News Chiefs: ‘The audience ultimately will make the decision as to whether we are still relevant or capable or not’ (MediaBistro/TVnewser)
TV network executives recently got together to discuss the future of evening news and broadcast journalism.
Study: Tablets Make Their Owners Less Social, More Sedentary (Forbes)
gfK MRI survey reveals that since buying a tablet device, 19 percent of users are less likely to play sports and 9 percent are not as likely to socialize with friends and family.
