Name: BurrellesLuce
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Web Site: http://www.burrellesluce.com
Bio: Taking control of every stage of your media planning, monitoring, and reporting efforts has never been easier than with BurrellesLuce. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. Incorporate and review your traditional print, broadcast, online and social media results in one report. Research and engage journalists and bloggers and intelligently plan future campaigns. Build and manage social media communities. WorkFlow gives you everything you need to start organizing and managing your media relations and public relations results.
Posts by BurrellesLuce:
More from the 2011 PRSA International Conference!
October 19th, 2011A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring services. While there, they took a few pics, entered to win some cool prizes and provided feedback.
Above: Patrice Tanaka, CRT/tanaka and Johna Burke, BurellesLuce
Above: PR Week US
Above: Deirdre Breakenridge, PR 2.0 Strategies
Above: Crystal deGoede, BurrellesLuce, Bugs Bunny
Want to see more photos? Check out the our 2011 PRSA International Conference photo album on the BurrellesLuce Facebook Page… And while you’re there, be sure to tag you and your friends!
2011 PRSA International Conference Orlando
October 17th, 2011
The ladies of BurrellesLuce are all ears (and a tiara!) at the 2011 PRSA International Conference in Orlando, Florida. From left to right: Tressa Robbins, Lauren Shapiro, Johna Burke, and Crystal deGoede.
Stop by our booth to see a demo of the Media Outreach, Media Monitoring, Media Reporting and Social Media Monitoring modules of BurrellesLuce WorkFlow and for a chance to enter one of several drawings for prizes. And let us know how you’re enjoying the conference!
Practical Tips for PR Professionals: Storytelling
October 11th, 2011October 2011
Facebook re-designs and the advent of Google+ are creating super-charged environments in which to disseminate and consume content online.
PR and communications professionals can ramp-up their storytelling to produce content that gains and keeps the attention of their audiences in a noisy online space.
Discover these 5 storytelling tips in this month’s BurrellesLuce Newsletter.
In PR and Media: October 6, 2011
October 6th, 2011Remember the Life of Steve Jobs (AllThingsD)
A round-up of some obituaries from global media publications.
Emailers Not Notified If It Lands in Junk (MediaPost/Return Path)
19 percent of all emails sent from corporate accounts either go missing or end up as “junk.”
Network News Chiefs: ‘The audience ultimately will make the decision as to whether we are still relevant or capable or not’ (MediaBistro/TVnewser)
TV network executives recently got together to discuss the future of evening news and broadcast journalism.
Study: Tablets Make Their Owners Less Social, More Sedentary (Forbes)
gfK MRI survey reveals that since buying a tablet device, 19 percent of users are less likely to play sports and 9 percent are not as likely to socialize with friends and family.
Practical Tips for PR Professionals: Internet Memes
September 27th, 2011
September 2011
Most of us have come across a “meme” or two. (Sad Keanu, Schrute Facts and even the concept of online “spam” are just a few that come to mind.) Whether they take the form of a catchy tune, hashtag, video, link, phrase, advertisement or some other concept, Internet memes are becoming the new sound bites and quickly shaping communications and culture.
Discover four things you need to know about Internet memes and how to incorporate these nuggets of viral gold into your marketing and PR strategy.
