Name: BurrellesLuce
Email:
Web Site: http://www.burrellesluce.com
Bio: Taking control of every stage of your media planning, monitoring, and reporting efforts has never been easier than with BurrellesLuce. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. Incorporate and review your traditional print, broadcast, online and social media results in one report. Research and engage journalists and bloggers and intelligently plan future campaigns. Build and manage social media communities. WorkFlow gives you everything you need to start organizing and managing your media relations and public relations results.
Posts by BurrellesLuce:
- Proper Sharing
- Proper Copying
- Proper Citation
- Proper Monitoring and Distribution
- The difference between plagiarism and copyright infringement.
- How the Internet is making everyone a plagiarist.
- How writers may be putting their companies in jeopardy.
- How to check for plagiarism or copyright infringement.
PR and Fair-Use: What Practitioners Should Know
January 31st, 2013
January 2013
As a PR and communications professional you’re no stranger to disseminating information to your constituents. What you may not be familiar with, however, is copyright compliance and the effects sharing protected content may have on you and your clients.
“Most blogs and online sources are subject to copyright and are not in the public domain. Fair-use allows for limited use of content with proper citation depending on the purpose and character of the use, the nature of the copyrighted work, how much of the content is used relative to the work as a whole, and whether the use will affect the potential market for or value of the content. Who is sharing and using the content also is considered when determining if the use falls under the fair-use doctrine,” explains this Copyright Compliance Primer from BurrellesLuce.
In this newsletter, we will explore with you the 4 Ps of copyright compliance:
Read more on of this BurrellesLuce newsletter – PR and Fair-Use: What Practitioners Should Know.
7 Steps to Setting Meaningful Goals
December 28th, 2012
December 2012
As a PR and marketing professional you’re probably familiar with both the excitement and, perhaps, even the anxiety of creating new goals for yourself and your organization. In the past, BurrellesLuce has written about using S.M.A.R.T goals to boost productivity, setting measurement goals aligned with company benchmarks, and how to commit to communications planning and achieve PR resolutions.
Now we are offering you 7 steps to help you achieve more meaningful and satisfying goals. Read more.
Happy Holidays From BurrellesLuce!
December 21st, 2012
We asked our teams to donne their “master chef” hats to mix the BEST ingredients this holiday season! Read more.
TED Talks: Joe Sabia – The technology of storytelling
December 18th, 2012
View the original video and transcript here.
BurrellesLuce Complimentary Webinar: Copyright Compliance – What Every Media Relations Professional Should Know
December 7th, 2012
Copyright Compliance What Every Media Relations Professional Should Know.
When: Tuesday, December 11, 2012
Time: 1pm EST
As a communications or PR practitioner, you are under increasing pressure to prove the value of what you do. Now, with technology and the availability of digital content, the line between sharing and plagiarizing becomes increasingly blurred.
Anyone can pull material from the Internet, share it, and declare it their own. It is easy for organizations and professionals to unwittingly fall into the plagiarism trap. The consequences of copyright infringement also are serious and content providers are enforcing laws to protect and manage the rights of their content.
Join BurrellesLuce and Wilma K. Mathews, head of the IABC ethics committee and a respected faculty member at the Walter Cronkite School of Journalism & Mass Communication, for this 60-minute educational webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.”
In this webinar, Wilma will review plagiarism and copyright violations, using real-life examples to explain why it is important to educate yourself, your staff and employees about both.
During the session you will learn:
Moderator:
Johna Burke, senior vice president, BurrellesLuce
Space is limited. Sign up now for this free webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com .
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Wilma K. Mathews is a fellow and accredited member of the International Association of Business Communicators (IABC). Mathews currently serves as chair of the IABC Ethics Committee. She previously served as chair of the IABC Research Foundation and the Accreditation Council, and twice was a member of the IABC executive board. She is a Gold Quill winner for media relations and writing. She is co-author of On Deadline: Managing Media Relations.
