Posts by BurrellesLuce:
BurrellesLuce Newsletter: Separating Social Media Fact From Fiction
February 23rd, 2010
February 2010
Social media’s proliferation has helped to advance public relations and marketing practice. Yet, despite the long distance we’ve traveled in just a short time with social media, we still have much to learn about both its potential and its limitations. So whether you’re an experienced social media user or are just now developing this aspect of your communication program, all can stand to benefit from recognizing some common myths surrounding social media…
BurrellesLuce Newsletter: Envisioning Media Relations, Predictions for 2010
December 21st, 2009
December 2009
Within communication circles, 2009 may well be remembered as a time when the PR and marketing communities helped to usher in a new era of media relations.
As the current year draws to a close, many have begun to forecast what the coming year has in store for the PR industry and the media at large. We at BurrellesLuce have donned our own prediction caps to offer a few ideas on what awaits PR professionals in 2010.
Ten possible trends that are worth watching during the next 12 months.
Boosting Your Value From Facebook: Ten Tips for PR and Marketing Professionals
November 19th, 2009
November 2009
Launched in 2004, and limited to college email addresses, Facebook was designed to help students stay connected with one another. Since opening registration to the general public in 2006, however, Facebook has fast become a prominent social networking site.
Public relations and marketing professionals looking to get the most out of their publicity campaigns and social media initiatives have also turned their attention to Facebook—and with good reason. According to Laura Spencer, in a blog post entitled Should You Build Your Public Relations Efforts on Facebook?, the site’s users have begun “to expect that their favorite brands will be on Facebook. You could be losing future business when a potential customer searches for you on Facebook (and can’t find you) without even realizing it.” (Read more of this month’s BurrellesLuce newsletter here.)
Ten Ways to Give Your Online Press Center the Attention It Deserves
October 15th, 2009
October 2009
Most public relations professionals will tell you that the key to a successful campaign is having a good relationship with the media. Part of building that rapport includes doing your research, providing a good story, and remaining accessible. But there is another ally to media relations: your online press center.
The face of your company when you’re not around, your online press center speaks volumes. If designed and integrated properly, your brand, company, or client is effectively represented and journalists will want to come back for more and will continue to look to you as an authority in your space.
The reality is that many press centers don’t live up to their potential… (Read more of this month’s BurrellesLuce newsletter here.)
Advance Your Twitter Outreach
August 12th, 2009
There’s no doubt about it: Twitter is fast becoming one of the most popular micro-blogging tools available. But did you know there is more to Twitter than just sending 140 character messages and retweeting, or passing along a post you find interesting? In fact, many public relations professionals, and other social media users, are finding Twitter to be an effective way to enhance their community building efforts.
In this white paper, “From Twitterviews to Tweetups: Putting the Social in Media,” you’ll learn 10 tips for a successful Twitterview, 5 tactics for hosting a Tweetup, and 5 rules of etiquette if you are attending one.
And while you’re at it, let us, here at BurrellesLuce, know how you are using Twitter. Have you had any luck creating or attending a Twitter-centric event? What did you like or didn’t like about the experience?
