Name: BurrellesLuce
Bio: BurrellesLuce helps communication professionals maximize their media relations results by identifying relevant publicity channels, and capturing and measuring all their coverage in local and national print, web, blog, online, and broadcast outlets. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, track media coverage, and measure the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media.
Posts by BurrellesLuce:
- What are your go-to online media sources?
- Which industry-related blogs top your RSS feed?
- What online media can’t you wait to dig-into first thing in the morning?
- What it means to be foolish in public relations
- 4 types of PR fools
- 5 characteristics un-savvy PR pros embrace
BurrellesLuce Newsletter: Private vs. Public Conversations Measurement in the Digital World
April 30th, 2010
Over the years PR and marketing practitioners have sought to develop a holistic measurement program, one that combines quantitative and qualitative metrics, to not only prove the success of their overall communications strategy, but also as a way to understand the conversations taking place publicly and privately.
Business has its own set of metrics in relation to driving the bottom line and companies cannot report on tweets, comments, direct messages, etc. Rather, they must report on the number of conversions, leads, and closes. For public relations and marketing professionals it is essential that they translate both public and private conversations into the language of the C-suite — ultimately helping to show added value to the organization… Read more of the BurrellesLuce newsletter, “Private vs. Public Conversations: Measurement in the Digital World.”
BlogRolls are Out – Peer Media Is In
April 6th, 2010
As social media continues to change and evolve – it has gone from a place where content is merely pushed out to the masses to one where engagement reigns supreme.
In that spirit, we are looking to replace the BurrellesLuce blogroll – which is compiled by our contributors – with content driven by you, our readers and fans.
So, tell us:
We’ll tally up your responses and feature the top resources in a new section called, “Peer Media.”
Perhaps you prefer the online edition of the New York Times. Maybe it is the Huffington Post. Whatever your preferences, we want to know. Leave a comment below or connect with us on Facebook or Twitter. And be sure to look for an update soon, revealing what your peers had to say.
10 Things to Never Be in PR (Anytime of Year)
April 1st, 2010
In the spirit of April Fool’s Day, we’ve compiled a list of “10 Things to Never Be in PR (Any Time of Year).” You’ll learn:
Download this tip sheet and other resources in the BurrellesLuce Resource Center.
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BurrellesLuce Newsletter: Your Online and Social Media Activities Revealed
March 30th, 2010
In last month’s BurrellesLuce newsletter we “separated social media fact from fiction.” This month we thought we would address some of the common misconceptions public relations and marketing professionals have about their online and social media activities. Read the March edition of the BurrellesLuce newsletter here.
BurrellesLuce Newsletter: Separating Social Media Fact From Fiction
February 23rd, 2010
February 2010
Social media’s proliferation has helped to advance public relations and marketing practice. Yet, despite the long distance we’ve traveled in just a short time with social media, we still have much to learn about both its potential and its limitations. So whether you’re an experienced social media user or are just now developing this aspect of your communication program, all can stand to benefit from recognizing some common myths surrounding social media…
