Name: BurrellesLuce
Email:
Web Site: http://www.burrellesluce.com
Bio: Taking control of every stage of your media planning, monitoring, and reporting efforts has never been easier than with BurrellesLuce. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. Incorporate and review your traditional print, broadcast, online and social media results in one report. Research and engage journalists and bloggers and intelligently plan future campaigns. Build and manage social media communities. WorkFlow gives you everything you need to start organizing and managing your media relations and public relations results.
Posts by BurrellesLuce:
BurrellesLuce Releases New 2012 Top Media List: Top U.S. Websites Also Dominate Global Standings
January 6th, 2012
LIVINGSTON, NJ (January 6, 2012)—Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”
The BurrellesLuce website rankings are based on data reported by Alexa for the month ending Dec. 22, 2011, in the case of the U.S.; and for the three-month period ending Dec. 22, in connection with global standings, as indicated by Alexa Global Reach scores. On Dec. 22, the Global Reach figures for the four leading sites were as follows: Google, 49.79; Facebook, 43.48; YouTube, 33.87, and Yahoo!, 22.54. Other websites finishing in the U.S. top 10 that also attained double-digit Global Reach scores were Wikipedia, 13.79 (ranked #7 in U.S. and #6 globally), Blog Spot, 12.39 (ranked #9 in U.S. and #7 globally), and Windows Live, 11.05 (ranked #10 in U.S. and #8 globally).
Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 10 to 1
December 30th, 2011
Yesterday, we kicked off our end of the year wrap-up with part one of the 20 Top BurrellesLuce Fresh Ideas posts in 2011. Today we will be counting down the top ten.
What do you think of this year’s most popular Fresh Ideas stories? Were you surprised at the range of topics? What would you like to see covered in 2012? Please share your thoughts and leave comments below.
9. Don’t Let a Bad Interviewer Spoil the Interview
8. Twitter Chat Transcripts Now Available from BurrellesLuce
7. When It Comes to Brands and Content, Simplicity Matters
6. Measuring Social Media, The Value of Influence
5. The Evolution of Media Measurement: Dr. Jim Grunig, University of Maryland, Interview
4. Public Relations and Marketing With QR Codes
3. Can We Talk? Social Media’s Impact on Human Relations
2. Survey: Journalists Do Not Want to Be Contacted Via Twitter
1. Blogger Relations Misconceptions
Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 20 to 11
December 29th, 2011As 2011 winds to a close, no year would be complete without a wrap-up list of some kind. In that spirit, we are counting down the 20 Top BurrellesLuce Fresh Ideas posts in 2011. In today’s post we will be highlighting numbers 20 to 11.
Did your favorite Fresh Ideas posts make the list? Be sure to leave a comment and let us know.
19. PRSSA National Conference Speed Networking PR Student Questions
17. Disappearing Act: 10 Brands That May Not Be Around in 2012
16. The New York Women in Communications 2011 Matrix Awards
15. When a Hashtag Leads to Help: PR Tips from #BlueKey
14. Zappos, 24/7 Customer Service in the Internet Age
13. Oscar’s Social Media Fever
12. Snooki’s Appearance at Rutgers – Good PR or Poor Reputation Management?
11. Poll Results: Should PR Interns Pitch the Media?
5 Tips for Enhancing Your Link Building and SEO Strategy
December 22nd, 2011
December 2011
Links come from many different sources and in many different sizes. Whether industry resources, your company or client’s news release, or shortened URLs shared throughout your online communities – link building is a vital part of your marketing and PR efforts.
You don’t have to be a tech-whiz to make the most of SEO (search engine optimization) and increase the exposure and credibility of your company, brand or client via inbound and outbound links.
5 Tips for Working with Television Journalists
November 30th, 2011
November 2011
Broadcast media traditionally refers to television. It may seem people are spending less time in front of the TV these days. But with the media everywhere mentality, broadcast television still remains a viable part of media relations outreach.
In fact, broadcast is becoming even more important today because of its availability online – increasing shelf life and exposure of key content segments. “Today, broadcast is about much more than just television and radio. There is mobile TV, podcasting, web streaming, branded content, and ad funded programming,” confirms Weber Shandwick, a full service public relations agency who specializes in Broadcast PR. “In short, it is all about convergence between traditional broadcast outlets and the new digital kids on the block. A well thought out convergent campaign using the best of the old in conjunction with the best of the new will amplify your messages and give you an important voice […]”
With that spirit in mind, BurrellesLuce put together 5 tips to help you get the most out of working with television journalists and enhance your broadcast efforts.
