The formal RFP process is time- and resource-intensive for both the requestor and the requestee, and in the search for the right media monitoring and analysis package, more public relations professionals and organizations either don’t have the resources, or are choosing to allocate them elsewhere, therefore making final decisions based on partial data.
To strengthen the ability to make a quick, at-a-glance comparison of media monitoring and analysis services, BurrellesLuce has created this free RFP resource, which consolidates the most important and frequently-asked questions that arise during the search process. This includes checklists for print monitoring, online monitoring, broadcast coverage, self-guided search, software, automated analysis, custom qualitative and custom quantitative analysis, services, and rates.
To help you make an informed decision that fits your needs, there are columns to compare media monitoring and analysis services and what they offer.
And because all good measurement strategies start with measurable goals, the first section is designed to help you outline your measurable goals, your audience, and your needs.
This media relations and PR RFP resource is designed to make the lives of public relations and media relations professionals easier, so click here to download this free resource.