Jargonology Episode 6: Over-Emojinative

February 20th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to this week’s word: over-emojinative. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Though it’s possible that on social media emoticons may spur a bit of socialocity, being over-emojinative can detract from credibility.  Too many emoticons can result in an increased need for hashtagectomies, however there is no shown correlation between emojis and being an influenzer, advocado, or member of a narcissystem.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

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Jargonology with BurrellesLuce.

Today’s word is: Over-Emojinative.

Of or describing a person a person who uses far too many emojis or emoticons in Tweets, texts, emails, or other digital messaging. Over-emojinative.

An example sentence? You bet.

:) ☠ ლ(ಠ益ಠლ)


Her emails are so over-emojinative I just want to pry the colon and parentheses keys off her computer. :)


Jargonology: If you can’t beat ’em, coin ’em.

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