Complimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools”
When: Tuesday, October 9, 2012.
Time: 1 p.m. EDT
Nearly every month yet another Social Media Measurement tool appears on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Are these tools all they are cracked up to be? Which ones are really worth looking at? Are paid tools necessarily better than free ones?
Join BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies for an informative 60-minute webcast, “Don’t Be A Tool: A Guide To The Latest Social Media Tools,” where these questions and others will be answered.
During the webinar you will learn:
- About the Social Media Shiny Tool Syndrome
- 4 steps to avoid the trapping of Social Media Shiny Tool Syndrome
- A rundown of the best free and paid tools for listening, influencer identification, monitoring and management, and conversion tracking
- Tips to help ensure you get the most out of new and existing tools
Moderator:
Johna Burke, senior vice president, marketing, BurrellesLuce
Space is limited. Sign up now for this free webinar, “Don’t Be A Tool: A Guide To The Latest Social Media Tools.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.
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Brad B. McCormick (@darbtx), is principal at 10 Louder Strategies. He has over 13 years of global agency experiencing leading teams in the creation of award-winning, integrated campaigns. His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show. Brad has been quoted in the New York Times and Business Week and has written for both PRWeek , which has named him one of four “Top Digital Creative Minds” in 2008, and Ad Age.
