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	<title>Comments on: What is “SoLoMo” and Why It Matters</title>
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	<description>Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement  - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers our resident experts and industry insider guest bloggers to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications.</description>
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		<title>By: mike</title>
		<link>http://www.burrellesluce.com/freshideas/2012/06/what-is-%e2%80%9csolomo%e2%80%9d-and-why-it-matters/comment-page-1/#comment-45755</link>
		<dc:creator>mike</dc:creator>
		<pubDate>Sat, 09 Jun 2012 23:47:01 +0000</pubDate>
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		<description>Nice write Teresa..  Local businesses are getting more and more tools that help them compete with the bigger boys but like the bigger boys they have to utilize and take advantage of them..  Execute and have patience, sometimes easier said than done :). thanks Teresa.</description>
		<content:encoded><![CDATA[<p>Nice write Teresa..  Local businesses are getting more and more tools that help them compete with the bigger boys but like the bigger boys they have to utilize and take advantage of them..  Execute and have patience, sometimes easier said than done <img src='http://www.burrellesluce.com/freshideas/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . thanks Teresa.</p>
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