Whether you call it geo-location or geo-social networking, “check-ins” are quickly merging the virtual with the physical to create an augmented reality.
Digital manipulation of our daily lives changes not only the way we communicate and view the world around us, but also influences how organizations must interact with their constituents. Some marketing and PR professionals aren’t buying into it just yet. However, adoption is likely inevitable.
Here are 5 beliefs about geo-location and the truth behind how it can support successful campaigns and initiatives. Read more of this month’s BurrellesLuce newsletter: 5 Geo-location Tips for PR and Marketing.