PR and communications practitioners are no longer solely trading tips on their favorite computer programs or gadgets. Mobile applications are fast becoming the go-to choice for busy professionals looking to be more effective and efficient at their jobs.
A survey on social CRM and mobile capabilities by Nucleus Research, earlier this month, reveals productivity increases 14.6 percent on average when using mobile apps and 11.8 percent with social CRM. Mobile apps won’t necessarily minimize your workload; however, adding them to your mobile toolbox (beyond supplementing email) can help make integration with existing technology and services a whole lot easier. Thus, helping you stay competitive and relevant.