Whether it is “talking” via mobile messaging, email, or some other form of written communication, text is quickly becoming the interaction of choice. But relying on text as opposed to context, whether in business or personal communication, does have its set of challenges – not the least among them being the pace at which information is shared and the limited attention span of readers.
“No matter how fast technology moves or what new devices are offered to the market, the one thing that always remains a constant: the written word. Indeed, with a proliferation of new communications channels, most communicators will find that their corporate writing style is about the only thing that really differentiates them from their competition,” writes Peter Schram, managing partner of Communications Unlimited, on The Communicator blog.
In the race to create and disseminate messages, don’t lose touch with these tried and true communications principles. Discover 5 Timeless Tips for Effective Writing in this month’s newsletter from BurrellesLuce.