How much exposure does one person need? I have my own Facebook page to post personal updates and photos and my own Twitter handle to speak my mind in “real time” — so why not a 24-hour “TV” channel, aka “The Harry Grapenthin Channel,” dedicated to my content (or lack thereof)?
As frightening and ridiculous as this sounds, Google continues to work hard at making this a reality (no pun intended). Rewriting the rules of television, Google has made it vividly clear how it intends to pursue its piece of the TV advertising pie. As a follow up to Google TV, the search engine giant recently announced it will be offering a software package that allows you to search the Internet for interesting things to watch and plans to launch 100 new advertising supported “channels” for its YouTube online video service, confirms The Economist. (Madonna, Shaquille O’Neill, and Jay-Z are some of many celebs already signed up to provide professional content). Just when we thought there were too many channels on cable TV, a channel per person or topic could mean millions more popping up on the Internet.
But what about live sports you ask? Google has that covered too. In fact, last month Google dipped its toes in the “live sports” waters for the first time when it announced the future launch of seven sports channels, including one that will feature programming from Major League Soccer. “What you’re seeing is a bit of a tip of the iceberg, explains Brian Bedol, a cable industry veteran who founded Classic Sports Television in 1995, in this Sports Business Daily article. “This is where the young male demographic gets more and more of its entertainment. If you’re in sports, you need to be looking at how you’re delivering sports over the Internet.”
Whether we get our television from networks, cable providers, satellite providers, online providers or “fill in the blank” – one thing remains the same, television content, as we know it today, continues to be in high demand and still commands huge advertising dollars … whether this continues remains to be seen. However, Google is betting that it does.