Ethics in the News and PR: Gini Dietrich, Spin Sucks, Interview With Johna Burke, BurrellesLuce, at the 2011 Counselors Academy

July 29th, 2011
by Johna Burke

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at Counselors Academy in Las Vegas. I’m joined by Gini.

Gini, will you please introduce yourself?

GINI DIETRICH: I’m Gini Dietrich. I own Arment Dietrich in Chicago, and I’m also the author of Spin Sucks and Spin Sucks Pro.

BURKE: Fantastic. Gini, you know, there’s a lot of talk about ethics with some of the current news events going on, and I would just like to get your perspective on how you educate and work with your clients and with your staff on how to be ethical in all of their activities.

DIETRICH: Yes. So, you know, I mean, one of our values is ethics, and being very ethical and being very honest. And of course, Spin Sucks is the fight against destructive spin, so it’s very integrated into our culture and into our values. We actually have one client who will say, `Why won’t you let us do that?’ And we always say, `Because it’s not ethical.’ And he’s always like, `But why?’ And so, you know, we have a really good rapport with him in helping him understand why certain things are ethical why certain things are not. And it’s really an ongoing education process because there’s so many bad examples in our industry. So we just keep educating and just keep talking about it.

BURKE: Gini, thank you so much. I think holding that line will continually elevate and educate those about public relations and all the value that can bring. Where can people connect with you online and in social media?

DIETRICH: So Twitter is Facebook–or not Facebook–ginidietrich. Spinsucks.com is the blog, and then facebook.com–facebook.com/armentdietrich is our page.

BURKE: Thanks so much, Gini.

DIETRICH: Thanks for having me.

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One Response to “Ethics in the News and PR: Gini Dietrich, Spin Sucks, Interview With Johna Burke, BurrellesLuce, at the 2011 Counselors Academy”

  1. Hey look at that!

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