Value Driven Leadership – Translating Personal Values Into Brand Strategies: PRSA Counselors Academy

June 10th, 2011

Colleen Flood*

LeadershipJanet Tyler, APR, president, Airfoil Public Relations, recently led a breakout session at this year’s PRSA Counselors Academy. The discussion focused on “Value Driven Leadership” and how agency leaders can translate personal values into strategies for business growth.

Our values come from a number of different places, including family, culture, religion, technology, peers, education, and The Media. By the time we’re 15 most of us have formed solid beliefs, then values. These values are developed according to our beliefs. 

Values are important; if you don’t know your values or who you are you can’t be true to yourself. Our values give us authenticity, harmony, guidance, boundaries, and fulfillment. And they also provide an opportunity for influencers of organizational values and culture.

Here are some key takeaways from the discussion:

  • Internal collaboration: employee connects their values to a company and wants a sense of belonging, purpose, and identity.
  • Engage: know your vows to your values and share them with someone.
  • Vision and Values: make them a competitive advantage for you.
  • Live: Bring your values system to life through your actions.
  • Values + Vision = Mission.
  • People + Process = Performance.

In order for our values, both as managers and employees, to translate to the core business and successfully impact the bottom line we need to create individual action plans and collaborate as a team. We need to understand who we are accountable to and be willing to teach each other and learn from each other.

Tyler’s firm listed their values as collaboration, accountability, learning, leadership, service and fun.  What are your values and how are you incorporating them in your organization to meet the needs of your employees, clients and business? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas. 


*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce

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