When BurrellesLuce first launched its turnkey copyright compliance program in 2008, it also released a white paper on “Copyright Compliance: What Every Media Relations Professional Needs to Know.” The white paper helped to start an industry dialogue on copyright — addressing why compliance matters to communications professionals — and continues to serve as a basic primer on copyright law.
Fast forward two years and very little has changed in terms of copyright law itself. Copyright still legally protects original creative works such as: literary works, including articles from newspapers and magazines; songs, including words and music; plays and choreographed dances; art; motion pictures; sound records; architectural works, etc. Copyright exists from the moment a work is created (i.e., it doesn’t have to be registered with the U.S. Copyright Office in order to be protected.)
What has changed, however, is the position that content providers (i.e., publishers) have taken regarding copyright. This renewed focus on copyright and fair use directly impacts public relations professionals. Read more of this newsletter in the BurrellesLuce Resource Center.
Ironically for Sara Steffan, a student at Arizona State University’s Cronkite School of Journalism and Mass Communication, and her professor Dr. Dawn Glipin, the next question in the October session of the live Twitter chat asked whether social media was an asset or a disruption to the learning process.
I Want To Live In The Future Too! QR Codes And The Storytelling Experience
Wednesday, October 27th, 2010Denise Giacin*
A few weeks ago I had the pleasure of attending a PRSA-NY book signing at Baruch College/CUNY for Nick Bilton’s new book I Live In The Future & Here’s How It Works. New York Times reporter and Bits blog technology writer, Nick Bilton presented his book and offered his perspective of the changes in the world’s media landscape. Bilton stressed the need and importance for people to adapt to these changes (no more “this is too advanced for me” excuses).
One of the changes Bilton points out is the shift in people paying for experiences, not content. Without giving too much away, he talks about when he actually cancelled his home delivery of the New York Times. This was shocking for me to hear at first. But when I read about why he chose to cancel, I completely understood. Staying true to his beliefs, Bilton’s book provides the reader with a unique experience by having a QR (Quick Read) code – a type of bar code – at the beginning of each chapter.
I downloaded ScanLife (one of many applications available for reading QR codes) onto my Droid X and was able to scan the QR code. The code prompted my phone to open its browser for additional content on nickbilton.com related to the chapter I was reading. There were videos, links, and even a comments section. I was very impressed and certainly felt like these additions enhanced my experience of reading the book.
Another important topic, in I Live In The Future & Here’s How It Works, is the idea of “anchoring communities” and pertains to how we organize all of the information we receive through the web. Who we are friends with on Facebook and who we follow on Twitter, for example, help make up this community as a way to filter what information we pay attention to. I think it is imperative for organizations to realize people are receiving their information quickly and from many different channels.
Bilton’s book is straightforward and honest. He writes, “I’m not going to wake up one day and say, ‘Hey, the Web isn’t for me, I’m going to start buying CDs, print books, and newspapers again.’ I’m among the era of new consumers and contributors, and we’re looking for new forms of content and storytelling.”
If you are struggling to get a grasp on these concepts, I strongly suggest you pick up I Live In The Future & Here’s How It Works. Other topics in Bilton’s book discuss the correlation between video games and the performance of surgeons, how our brains adapt to change, the concept of “1, 2, 10”, and technologies in the not-so-distant future.
If you’ve read Bilton’s book, what are some of the points you found most relevant to the communications industry? How will you be applying his concepts to your next PR or marketing initiative? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.
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*Bio: Prior to joining the BurrellesLuce Client Service team in 2008, Denise worked in the marketing industry for three years. She holds a bachelor’s degree in communications from the University of Connecticut, where she gained experience interning in PR and working for student organizations. By engaging readers on the Fresh Ideas blog Denise hopes to further her understanding of client needs. In her spare time, she is passionate about Team in Training (The Leukemia & Lymphoma Society’s charity sports training program) and baking cupcakes. Her claim to fame: red velvet cupcakes with cream cheese frosting. LinkedIn: dgiacin Twitter: @denise10283 Facebook: BurrellesLuce
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