JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m at the PRSA Counselors Academy with Ken.
Ken, will you please introduce yourself?
KEN JACOBS: Sure. I’m Ken Jacobs of Jacobs Communications Consulting, and I help public relations agencies in three ways: number one, to grow and manage their business; number two, improve client relationships and client service; and number three, to enhance staff performance and motivation, primarily through training.
BURKE: Great. Ken, you’re doing a session on working with millennials. Can you please share with the people that aren’t able to make it on some of the tips about effectively working with millennials in the workplace?
JACOBS: Sure. Well, the number one tip is to stop complaining about them, particularly if you’re a baby boomer like myself or if you’re in Gen X, but to appreciate the fact they are the largest and fastest growing part of our work force. They’re 37 percent of them today; by the year 2014 they’ll be 47 percent. SO we have no choice but to learn how to manage and motivate them. And I think the most important thing is to understand the different cultural issues that have affected this generation. Understand their values, understand what makes them tick, understand how they’re different from both the baby boomers and the gen Xers and learn to appreciate them. And once you gain some insight into how they think and how they work, they can be very, very productive and really contribute to your team.
BURKE: I think those are great points and reminders for all of us that work with them, to really find a way to bring out the value that they bring to the organization. Tell me again how people can find you on the web and in social media.
BURKE: Ken, thank you so much.
JACOBS: Thank you.