JOHNA BURKE: Hello, everyone. This is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselor’s Academy with Tom.
Tom, will you introduce yourself?
TOM GABLE: Hi there. Tom Gable, I’m CEO of Gable PR from San Diego, California. And I’ve been in the public relations business more than 30 years.
BURKE: And, Tom, you just did a session on strategies for success. Can you tell the people that aren’t able to attend some of those key takeaways and areas where they need to focus in order to make their agencies successful?
GABLE: Yeah. The whole idea is that a system can help make C players into B players, B players into A players. When I first started in the agency business as a journalist, the PR profession was mostly unbalanced; people were ambiguous; they weren’t doing good management. It was all based on the success of the individual talent. So if a good person left, client service would suffer. The idea is that there’s a lot of great books on this, including “E Myth Revisited” by Michael Gerber, a whole lot of other research books on what you try and do is build the system so it’s very easy for people to follow through, to set goals for their clients, and then to move forward according to specific plans. And if you have systems for quality control, client planning, creativity and–built in, then you’re going to be more successful in the long run.
BURKE: Great, Tom. And I want to make sure everybody knows that you also are a PRSA fellow.
GABLE: Yes, ma’am.
BURKE: And if you can let them know where they can find you on the web and in social media.
GABLE: OK, the web is www.gablepr.com, G-A-B-L-E-P-R.com. And then I tweet @tomgable. And so just neat, clean and simple. Make it easy.
BURKE: Great. Thank you so much for your time, Tom.
GABLE: OK. My pleasure.