JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference in Aspen, Colorado. And I’m here with Doug.
Doug, will you please introduce yourself?
DOUG MacKENZIE: Good morning, Johna. I’m Doug MacKenzie. I’m the president of the travel and tourism section of PRSA, and the director of communications at the Greater Phoenix Convention and Visitors Bureau.
BURKE: Greater Phoenix, indeed. So, Doug, will you please talk to me about what some of the trends are that you’re seeing in the industry right now?
MacKENZIE: Certainly in the travel and tourism PR industry, the trends are certainly enhancement of our social media tools, really a lot of interactiveness, and also there’s a good development of digital storytelling.
BURKE: Great. And then, you know, amongst that of your members specifically, are they talking to you about things that they would like to see as far as future programming and developments there?
MacKENZIE: I think the tools that certainly track and measure the social media arena, certainly an easy interface where they can certainly message and story tell to the best ability, and to really work with different communities and show the spirit of their destination.
BURKE: Great, Doug, and thanks so much. Is there a blog where people can find you?
MacKENZIE: You know, at our visitphoenix.com site we have the Hot Sheet blog which gives all sorts of good tips on visiting Phoenix.
BURKE: Great. Thank you so much.
MacKENZIE: Thanks, Johna.