Transcript -

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the  PRSA Travel and Tourism Conference with Chris.

Chris, will you please introduce yourself?

CHRIS CHRYSTAL:  Yes, I’m Chris Chrystal.  I’m media relations manager for the Nevada Commission of Tourism.

BURKE:  Chris, now, you know, a lot of conversation is going on around social media.  And I know that you’re a member of PRSA, SATW and NASHTA.  Can you talk a little bit about how you’re making the most out of your memberships in these times of the hype of social media?

CHRYSTAL:  Yes, and that’s a good question. Being a member entitles us to be able to attend the conferences, and when we go we meet our peers and from–people from all over the country who are in public relations or are travel writers.  And it’s been very, very useful for us. It’s a wonderful tool because you get to find out what’s going on, what they are doing, what they are saying, what’s happening. You get to catch up on all the latest tactics and industry activities that we need to know.  And there are things that you–you might not find that out just sitting behind your computer in your office. You’d have to do a lot of research online to be able to get the same things that you get at a conference. And with the membership in your organizations, you also can communicate with people.  You’ve got a built-in network, you’ve got people you can e-mail that they will accept you because you’re one of them, you’re one of the members of the–their organization. And networking’s really important now more than ever, because the industry is changing really fast and really drastically. And it’s a challenge for everyone to try to even keep up day-to-day. It’s never been like this before, it’s never been moving as fast as it is now.

BURKE:  Well, thank you so much, Chris.  And where can people connect with you online?

CHRYSTAL:  Well, our website, travelnevada.com.  If they want to contact our media relations department, I’m cchrystal, C-H-R-Y-S-T-A-L, at travelnevada.com.

BURKE:  Great.  Thank you so much, Chris.

CHRYSTAL:  My pleasure.

This entry was posted on Tuesday, July 20th, 2010 at 9:05 am and is filed under Career Advice, Industry Events, Online Video, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.