Last Friday I attended PRSA T3 conference and as promised, I wanted to share a glimpse of my experience with you. The incredible line-up put together by conference co-chairs, Rich Teplitsky PRSA Technology section chair and my #PRStudChat partner, 2.0 expert and author Deirdre Breakenridge, offered a full day of lively sessions, including an intriguing session by Christine Perkett, President of PerkettPR, on “Driving your own influence: PR experts as influencers.” Here are some of the key tips and takeaways from Christine’s presentation, provided by Heather Mosley of PerkettPR.
In the field of public relations, as within any other industry, “stars” emerge. Those who offer value and receive exposure gain attention. And while in the field of PR it is usually our clients who take center stage, Christine’s presentation highlighted tastemakers such as fashion PR maven Kelly Cutrone and social media experts such as Brian Solis who have become influencers in their own right. She encouraged those seeking to become influencers to share; write a book, offer quotes for a book, blog and tweet. Christine also cautioned that while sharing and participating in social media is essential, equally important is the need to offer value. Consider everything you put out there especially in writing, and what value it offers to others.
Following the session, Christine shared a few thoughts with me for young PR practitioners who seek to become influencers.
So here is my question to BurrellesLuce readers: What are your thoughts on PR experts as influencers? Is it the role of the PR practitioner to stay behind the brand, or do those PR influencers who are able to emerge as veritable tastemakers offer an added value to both clients and their community?