JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference with Tim.
Tim, will you please introduce yourself?
TIM MARKLEIN: Yeah. I’m Tim Marklein. I run the measurement and strategy practice for Weber Shandwick.
BURKE: And, Tim, you had a session this morning about tying sales to PR efforts. For the people who couldn’t make it to the session, can you talk a little bit about a couple of the big takeaways from that?
MARKLEIN: Yeah. I think one of the key takeaways really was about starting with the premise in mind that you can link PR to sales. I hear all too often where people will either immediately accept that, oh, PR can’t be linked to sales, or they–because they don’t know how to measure it, they won’t take that upon themselves as a goal. And I would say for any marketing organization where you have a sales objective in mind, that the PR leadership should take that objective on as part of what they do and then work backwards to figure out how to measure it. And we talked about a number of different ways to be able to connect those dots so that you can, over time, show the link between PR and sales, but that the first part of it is really buying into the premise and having the belief that PR can drive sales.
BURKE: Great. And, Tim, where can people find you on the web and in social media?
BURKE: Great. Thanks so much.