[...]Are You Shifting Marketing and PR Plans Based on Hispanic Demographic Trends? « BurrellesLuce Fresh Ideas[...]…

Thanks for your comments. You are probably right about the real number of Hispanics in the US market being higher. Also, I totally agree with your statement about no borders online. I just recently read that if facebook were a country it would be the third largest in population! So like you said the numbers are higher than we think.

Best,
Colleen

Thank you for your comments. I agree with you that Hispanic marketing has come a long way and see your point that we should also be talking about the influence of the Latinas. The women in this group that you point out are the fastest growing small business owners will definitely have an affect on the future of the Hispanic community.

I appreciate your thoughts.

Best,
Colleen

However, I challenge Hispanic marketers to start voicing more innovation and progression on this topic. Hispanic marketing has come a long way and Corporate America today is well-versed on some of these nuances mentioned (i.e. understand values, have a Spanish-speaking spokesperson).

I also feel that the entire population is not necessarily a “sleeping giant” at this point; we all know the statistics. What I do believe marketers should be talking about are the sleeping giants within the group such as the growing power and influence of Latina women, as an example – research shows that Latinas are graduating from college more than their counterparts and are the fastest growing small business owners among the population. How will this shape the future of the Hispanic community?

Our industry is as at an important juncture in our evolution. We have reached an apex and unless we start bringing some forward thinking to the table, the next generation of Hispanic marketers will not be able to continue our successes and we will lose our role in the marketing mix under the weight of digital strategies (though we should be integrated with this) and increasingly limited budgets.