First-Ever “Help a PR Pro Out” (HAPPO) Day

February 15th, 2010

Help A PR Pro Out (HAPPO)

Valerie Simon

According to a recent article in The Economist, which shared data from Veronis Suhler Stevenson, spending on public relations in America grew by more than four percent in 2008 and nearly three percent in 2009 to $3.7 billion. The rise of the Internet and social media has given PR a big boost. However, in the current economic climate most of us know someone who is struggling with a job search.

When my friend Arik Hanson suggested we find a way to help those who are currently seeking a job in PR, I could not have been more excited. We realized that if we could use social media to leverage two of the most valuable commodities we each have, time and network, there was an opportunity to make a real difference.

So, we have asked a group of prominent PR bloggers and influencers across the U.S. to step up and Help a PR PRO Out (“HAPPO”), by donating their time and talents to help fellow PR pros connect with employers as part of the first-ever “Help a PR Pro Out” (HAPPO) Day. The event will run from 11am-3pm Eastern Standard Time (10am-2pm Central Time) this Friday, February 19, 2010. The call to action is simple:

  • Jobseekers should prepare a creative blog post for prospective employers and share it via Twitter during the event using the hashtag  #HAPPO
  • Employers can share job openings with the team of dedicated PR bloggers and influencers who will serve as regional champions
  • All those in the PR industry can participate by sharing #HAPPO tweets with personal networks and lending support to those looking for a job

At BurrellesLuce, we understand that Social Media Provides Opportunities in PR.  There are a lot of talented, hardworking PR professionals currently seeking employment, and we hope that HAPPO can help facilitate some new connections and provide some support and encouragement for those in our industry who need it the most. I hope you will join us Friday and consider connecting with the HAPPO community on Facebook or Twitter.

7 Responses to “First-Ever “Help a PR Pro Out” (HAPPO) Day”

  1. […] First-Ever “Help a PR Pro Out” (HAPPO) Day February 15th, 2010 | Author: Arik By Valerie Simon […]

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by cspod: RT @Helpaprproout: RT @arikhanson: This Friday you CAN make a difference: via @valeriesimon #happo…

  3. […] contacts – Valerie Simon’s HAPPO blog post includes a list of […]

  4. […] analysts note the weakening economy prompted brand marketers to shift ad budgets to alternative …First-Ever Help a PR Pro Out (HAPPO) Day BurrellesLuce …According to a recent article in The Economist, which shared data from Veronis Suhler Stevenson, […]

  5. […] HAPPO — which stands for Help a PR Pro Out — was founded by my friends Arik Hanson and Valerie Simon as a way to build momentum for PR job seekers. Participants share job leads and tips, network, build relationships and more. Check out some of Arik’s posts about the movement here and here, or read Valerie’s post here. […]

  6. […] to get to know potential hires in new and meaningful ways. When Arik Hanson and I founded #HAPPO, earlier this year, our goal was to use social media to leverage our relationships to help those […]

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    […]First-Ever “Help a PR Pro Out” (HAPPO) Day « BurrellesLuce Fresh Ideas[…]…

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