According to a recent article in The Economist, which shared data from Veronis Suhler Stevenson, spending on public relations in America grew by more than four percent in 2008 and nearly three percent in 2009 to $3.7 billion. The rise of the Internet and social media has given PR a big boost. However, in the current economic climate most of us know someone who is struggling with a job search.
When my friend Arik Hanson suggested we find a way to help those who are currently seeking a job in PR, I could not have been more excited. We realized that if we could use social media to leverage two of the most valuable commodities we each have, time and network, there was an opportunity to make a real difference.
So, we have asked a group of prominent PR bloggers and influencers across the U.S. to step up and Help a PR PRO Out (“HAPPO”), by donating their time and talents to help fellow PR pros connect with employers as part of the first-ever “Help a PR Pro Out” (HAPPO) Day. The event will run from 11am-3pm Eastern Standard Time (10am-2pm Central Time) this Friday, February 19, 2010. The call to action is simple:
- Jobseekers should prepare a creative blog post for prospective employers and share it via Twitter during the event using the hashtag #HAPPO
- Employers can share job openings with the team of dedicated PR bloggers and influencers who will serve as regional champions
- All those in the PR industry can participate by sharing #HAPPO tweets with personal networks and lending support to those looking for a job
At BurrellesLuce, we understand that Social Media Provides Opportunities in PR. There are a lot of talented, hardworking PR professionals currently seeking employment, and we hope that HAPPO can help facilitate some new connections and provide some support and encouragement for those in our industry who need it the most. I hope you will join us Friday and consider connecting with the HAPPO community on Facebook or Twitter.