Comments on: Should You Send a Release?

By: kc govens

kc govens — Tue, 22 Dec 2009 22:34:24 +0000

i wrote a press release last year however i did not know what i was doing so this year after learning a little bit more i will be writing a new press release soon.

Yes i do think it is helpful and is a big part of promoting your business.

By: Tressa Robbins

Tressa Robbins — Thu, 03 Dec 2009 15:53:38 +0000

Kelly, I agree that a blend of traditional and social media as well as social networking is the best approach for many clients. I follow David Meerman Scott on Twitter and have read some of his blog posts but have not read the book. Thanks for the tip – I’ll have to check it out!

By: Tressa Robbins

Tressa Robbins — Thu, 03 Dec 2009 15:44:15 +0000

Sherry, let’s go with the quotes were too good to pass up!

By: Tressa Robbins

Tressa Robbins — Thu, 03 Dec 2009 15:42:18 +0000

Anthony, you are right. I believe it’s an art to be able to tell your client what is and isn’t newsworthy – in such a way to not offend, but is necessary. If not, as you say, you then have to defend poor pick-up of the release; even worse, alienating the journalist(s) by wasting their time.

By: Kelly Rusk

Kelly Rusk — Thu, 03 Dec 2009 15:30:24 +0000

Just as you state “I’m not saying that a press release is the only or best way to get your news out to the media”

On the other side of that, the media isn’t the only way to get a news out either. D.M. Scott wrote The New Rules of Marketing and PR which is all about how a company can build up it’s own audience in social media and other online channels and get even more mileage from a news release and reach buyers directly.

I think the smartest strategy is to blend the two: distribute to media and also build up your own audience and post online. Today everyone’s a content creator–whether they blog, tweet, podcast or just have an influential following on social networks. And smartly using the two together (media and direct channels) is clearly a win-win.

So I definitely agree, press/news release = NOT dead at all!

By: Sherry

Sherry — Thu, 03 Dec 2009 15:16:05 +0000

I was quite surprised today when I saw a story in the Washington Post with quotes taken from our news release — even though the reporter attended the news conference. A few years ago that would never have happened. So it seems the release is still viable, particularly with all the tight deadlines reporters are facing — or maybe the quotes were just too good to pass up?

By: Anthony Kirlew

Anthony Kirlew — Thu, 03 Dec 2009 00:03:40 +0000

This is a fresh topic for me as I was discussing with a colleague our challenges in helping clients that are otherwise not newsworthy become so. I like the “who cares” concept and when applied without bias, it will certainly change the outcome of your press releases. It also takes having the courage to challenge a client that “really really feels like this is newsworthy” which many times people do not out of fear that they will offend the customer – as if that is not worse that having them disappointed in a poor performing press release.

By: Tressa Robbins

Tressa Robbins — Wed, 02 Dec 2009 15:18:54 +0000

Thanks for reading and commenting, Kelli. Just as you don’t want to search through hundreds/thousands of places to find information, I’m sure you also don’t want to sift through hundreds of emailed press releases IF the topics have nothing to do with your areas of interest. I think that’s the key – the sender must do their homework by reading what you write so they (at least) believe what they are sending will interest you…not that they always will, but there’s a solid chance!

By: Kelli

Kelli — Wed, 02 Dec 2009 05:13:33 +0000

As a journalist… I like getting press releases. Does it mean I will post it? Maybe or maybe not, but I like not having to search hundreds or thousands of places to find something that interests my readers (and ME!) Send it, I just might post it.

By: uberVU - social comments

uberVU - social comments — Tue, 01 Dec 2009 16:00:21 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by BurrellesLuce: Should you send a release? BurrellesLuce blogger @tressalynne discusses importance of the press release http://budurl.com/qn2f #pr…

By: Tweets that mention Should You Send a Release? « Fresh Ideas -- Topsy.com

Tweets that mention Should You Send a Release? « Fresh Ideas -- Topsy.com — Tue, 01 Dec 2009 15:44:36 +0000

[...] This post was mentioned on Twitter by ValerieSimon, Deborah Brody , BurrellesLuce, topsy top20k, topsy top20k en and others. topsy top20k en said: Should you send a release? BurrellesLuce blogger @tressalynne discusses importance of the press release http://budurl.com/qn2f #pr [...]