November 2009
Launched in 2004, and limited to college email addresses, Facebook was designed to help students stay connected with one another. Since opening registration to the general public in 2006, however, Facebook has fast become a prominent social networking site.
Public relations and marketing professionals looking to get the most out of their publicity campaigns and social media initiatives have also turned their attention to Facebook—and with good reason. According to Laura Spencer, in a blog post entitled Should You Build Your Public Relations Efforts on Facebook?, the site’s users have begun “to expect that their favorite brands will be on Facebook. You could be losing future business when a potential customer searches for you on Facebook (and can’t find you) without even realizing it.” (Read more of this month’s BurrellesLuce newsletter here.)
