October 2009

Most public relations professionals will tell you that the key to a successful campaign is having a good relationship with the media. Part of building that rapport includes doing your research, providing a good story, and remaining accessible. But there is another ally to media relations: your online press center.

The face of your company when you’re not around, your online press center speaks volumes. If designed and integrated properly, your brand, company, or client is effectively represented and journalists will want to come back for more and will continue to look to you as an authority in your space.

The reality is that many press centers don’t live up to their potential… (Read more of this month’s BurrellesLuce newsletter here.)

This entry was posted on Thursday, October 15th, 2009 at 10:35 am and is filed under BurrellesLuce, Career Advice, Media Outreach, Media Relations, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.