Flickr Image: laurelpapworth.com and Gary Hayes

On Wednesday, I moderated a panel for the National Capital Chapter of the Public Relations Society of America (PRSA-NCC), in which we discussed how to incorporate social media into your PR strategy. The panelists were:

Susan E. Jacobsen, LUV2XLPR, @SusanEJacobsen
Michael Pranikoff, PR Newswire, @mpranikoff
Susan Cato, BIO, @scato
Mike Holden, ABCTE, @mikeholden

Each panelists discussed great tips and proven tactics for effective social media PR. Here are some highlights:

1. Set goals first, so you will know what you need to measure.
2. Listen, engage, measure, and then tweet, and do it again.
3. Content is king. If you don’t have great content, you won’t draw an audience.
4. Make your content easy to access, view, and use.
5. Leverage your current content and make it more social.
6. Remember social media needs to be social, so engage in a conversation and interact.
7. It’s great to find new audiences, but don’t forget your current clients.
8. Give people tools to make it easy to share your information.
9. Delicious, a social bookmarking site, is a highly underused tool. Check it out.

 How are you incorporating social media into your PR plan? Do you have tips for the BurrellesLuce Fresh Ideas readers?

This entry was posted on Thursday, October 29th, 2009 at 9:01 am and is filed under Industry Events, Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.