Comments on: Do Your Homework: Media Pitching Basic Essentials – Part 1 of 2

By: Persuasive Media Relations: The Key to Reaching All Your Publics « Fresh Ideas

Wed, 11 Nov 2009 14:02:42 +0000

[...] strategy and why it was successful. The takeaways include some of the same items I included in a recent blog post, along with some great [...]

By: The elements of a great online media room « PRinciples

The elements of a great online media room « PRinciples — Sat, 10 Oct 2009 02:22:39 +0000

[...] would make an online media room more international-user-friendly. This reminds me of a post on the Burrelles-Luce blog Fresh Ideas, stating that it’s important to do research before pitching media outlets. While a media room [...]

By: Tressa Robbins

Tressa Robbins — Fri, 18 Sep 2009 15:30:21 +0000

What a great quote, Efrain, “…the most innovative strategies are grounded in the basics.” That should be in a PR textbook!

By: Efrain Ayala

Efrain Ayala — Fri, 18 Sep 2009 14:10:20 +0000

Tressa – I agree with the above comment. Basics are extremely important for any PR pro and this post is a great, concise reminder. Remember, the most innovative strategies are grounded in the basics.

By: Tressa Robbins

Tressa Robbins — Tue, 15 Sep 2009 14:20:11 +0000

I agree, Gina, thanks for your comment. I realized (after the original post); however, many of our readers are young PR pros and/or folks coming back to PR after a hiatus or via a career change. And, even for those seasoned pros, it never hurts to re-familiarize yourself with the basics.