Comments on: Conan’s Newark Wings Clipped via YouTube http://www.burrellesluce.com/freshideas/2009/09/conan%e2%80%99s-newark-wings-clipped-via-youtube/ Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers our resident experts and industry insider guest bloggers to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications. Thu, 09 Feb 2012 08:52:01 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Sam Claycombe http://www.burrellesluce.com/freshideas/2009/09/conan%e2%80%99s-newark-wings-clipped-via-youtube/comment-page-1/#comment-6835 Sam Claycombe Thu, 08 Oct 2009 16:12:28 +0000 http://www.burrellesluce.com/freshideas/?p=754#comment-6835 Robert, I know where you're coming from. But today's public officer cannot simply ignore the media. I think what the mayor did was actually pretty smart. He capitalized on a public comment made by a prominent media outlet watched by millions. I am a 25 year old male living in Nashville, TN. I hadn't heard anything positive about Newark until one of my friends posted this story to his facebook page. Now, my perception of Newark has changed and I like the mayor's response. Creating a positive public perception is the most important action that a public official can take. Now the mayor can use his new-found fame to call attention to problems that need help in Newark. Public support is crucial to any sort of campaigns a mayor might wish to wage. By garnering public support for Newark and himself, Mayor Booker has proved himself to be a canny politician that may change the way the cat-and-mouse media game is played. Social media is not going anywhere. Public officials that can use it effectively (i.e. Obama) will outshine their opponents. Robert, I know where you’re coming from. But today’s public officer cannot simply ignore the media. I think what the mayor did was actually pretty smart. He capitalized on a public comment made by a prominent media outlet watched by millions. I am a 25 year old male living in Nashville, TN. I hadn’t heard anything positive about Newark until one of my friends posted this story to his facebook page. Now, my perception of Newark has changed and I like the mayor’s response. Creating a positive public perception is the most important action that a public official can take. Now the mayor can use his new-found fame to call attention to problems that need help in Newark. Public support is crucial to any sort of campaigns a mayor might wish to wage. By garnering public support for Newark and himself, Mayor Booker has proved himself to be a canny politician that may change the way the cat-and-mouse media game is played. Social media is not going anywhere. Public officials that can use it effectively (i.e. Obama) will outshine their opponents.

]]> By: Robert Samuel White http://www.burrellesluce.com/freshideas/2009/09/conan%e2%80%99s-newark-wings-clipped-via-youtube/comment-page-1/#comment-6671 Robert Samuel White Thu, 01 Oct 2009 20:46:35 +0000 http://www.burrellesluce.com/freshideas/?p=754#comment-6671 I disagree, especially with Mayor Booker's latest YouTube video. He should be focusing his time on managing the city, not using taxpayer money to fund these videos (video editing, photo rights purchases, etc.) How many employees do you think spent time putting that two minute video together? He also goes on to say that he has been talking to his sister cities around the world; is that really the best use of his time? In my opinion, a mayor shouldn't be taking jabs at a late night comedian's two-line joke. Personally, I don't think a mayor should be engaging social media in this manner. He has a Twitter account with nearly a million followers. That's perfectly fine if he is posting about city initiatives and events, but to post these videos attacking a comedian or just plain ridiculous. I disagree, especially with Mayor Booker’s latest YouTube video. He should be focusing his time on managing the city, not using taxpayer money to fund these videos (video editing, photo rights purchases, etc.) How many employees do you think spent time putting that two minute video together? He also goes on to say that he has been talking to his sister cities around the world; is that really the best use of his time? In my opinion, a mayor shouldn’t be taking jabs at a late night comedian’s two-line joke. Personally, I don’t think a mayor should be engaging social media in this manner. He has a Twitter account with nearly a million followers. That’s perfectly fine if he is posting about city initiatives and events, but to post these videos attacking a comedian or just plain ridiculous.

]]> By: Johna Burke http://www.burrellesluce.com/freshideas/2009/09/conan%e2%80%99s-newark-wings-clipped-via-youtube/comment-page-1/#comment-6666 Johna Burke Thu, 01 Oct 2009 16:00:58 +0000 http://www.burrellesluce.com/freshideas/?p=754#comment-6666 Sarah- Thank you for the feedback. It’s is definitely giving the story traction it wouldn’t have otherwise had, but isn’t that the case with a lot of PR opportunities? It’s about positively seizing the moment. Newark has an amazing Mayor who is smart and has a great sense of humor. His response worked because of its authenticity. My hope is that this video will give other government agencies, not to mention PR pros in general, confidence to engage in social media. Let’s face it, this approach wouldn’t have worked for all Mayors, but Mayor Booker’s direct, smart and fun response makes it work. Best, JB Sarah-

Thank you for the feedback.

It’s is definitely giving the story traction it wouldn’t have otherwise had, but isn’t that the case with a lot of PR opportunities? It’s about positively seizing the moment. Newark has an amazing Mayor who is smart and has a great sense of humor. His response worked because of its authenticity. My hope is that this video will give other government agencies, not to mention PR pros in general, confidence to engage in social media. Let’s face it, this approach wouldn’t have worked for all Mayors, but Mayor Booker’s direct, smart and fun response makes it work.

Best,
JB

]]> By: Sarah W http://www.burrellesluce.com/freshideas/2009/09/conan%e2%80%99s-newark-wings-clipped-via-youtube/comment-page-1/#comment-6635 Sarah W Wed, 30 Sep 2009 19:37:21 +0000 http://www.burrellesluce.com/freshideas/?p=754#comment-6635 Mayor Booker responded to the Conan comment well. What I find important is how he used comedy to get a point across. Most of America knows that late night shows are in good humor and Booker's response demonstrated he can take a job but at the same time represent Newark in a good light. And when it comes down to it, Newark is getting more time in the headlines now then it was before the Conan joke, so might as well use it for good media attention and not a pointless fight between a comedian and a mayor. Mayor Booker responded to the Conan comment well. What I find important is how he used comedy to get a point across. Most of America knows that late night shows are in good humor and Booker’s response demonstrated he can take a job but at the same time represent Newark in a good light. And when it comes down to it, Newark is getting more time in the headlines now then it was before the Conan joke, so might as well use it for good media attention and not a pointless fight between a comedian and a mayor.

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