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	<title>Comments on: Change, Though Often Exciting, Is Never Easy</title>
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	<description>Fresh Ideas from BurrellesLuce. Although we’re at the forefront of PR - leading innovation in media monitoring and measurement  - we don’t know it all. That’s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers our resident experts and industry insider guest bloggers to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications.</description>
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		<title>By: Meryl K Evans</title>
		<link>http://www.burrellesluce.com/freshideas/2009/08/change-though-often-exciting-is-never-easy/comment-page-1/#comment-5779</link>
		<dc:creator>Meryl K Evans</dc:creator>
		<pubDate>Mon, 24 Aug 2009 14:17:34 +0000</pubDate>
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		<description>Traditional media will continue to stick around despite the growing use of social networking for PR and media opportunities.

Social networking won&#039;t go away. The players and applications will most likely change. Remember MySpace was huge. Now people don&#039;t include it when they mention the big social networking sites.</description>
		<content:encoded><![CDATA[<p>Traditional media will continue to stick around despite the growing use of social networking for PR and media opportunities.</p>
<p>Social networking won&#8217;t go away. The players and applications will most likely change. Remember MySpace was huge. Now people don&#8217;t include it when they mention the big social networking sites.</p>
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